How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!” (Glossier, I’m looking at you.) We’ve all been there. The truth is, when you’re just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we’ve created this guide that’ll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Let’s dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. 1. Create buyer personas. If you […]
The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that voice will be the universal interface for an increasingly diverse array of connected devices. Not 50% but closing in — eventually. The oft-cited stat, “50% of all searches in 2020 will be voice searches,” has been discredited. However, in 2016 Google said, “in the Google app, 20% of searches are now by voice.” Since that time, adoption of voice and virtual assistants has grown significantly. So while it might not be 50%, voice input (on […]
Do you need to change your WordPress URL? Whether you’re moving from HTTP to HTTPs, changing your domain name, migrating from local server to live site, or transferring to a subdomain, you will need to know how to change your WordPress site URL. The WordPress address and site address are extremely important fields because they reference the address of your website on the internet and the location of your website files. In this article, we will share four different ways to easily change your WordPress site URLs (step by step). This guide will specially come in handy when you are fixing common WordPress errors or moving a WordPress site. Why […]
Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their reach to a wider audience on Google Assistant. What are Google Actions? Google actions are a way to interact with Google Assistant. While actions can consist of trivia games or bedtime stories, in this case, actions can provide guided instructions. Previously developers had to code the actions. Now publishers can simply add structured data to existing how-to content in order for it to become an action for Google Assistant. Here’s how Google’s developer page for actions describes it: “Actions on Google lets you extend the […]
Yahoo announced that all Yahoo Groups will be shut down on Monday, October 21st, and all Groups content will be removed on December 14th. After October 21st, users will no longer be able to upload new content to groups, but it will still remain on the network. On December 14th, the following types of content will be removed from Yahoo Groups: Files Polls Links Photos Folders Calendar Database Attachments Conversations Email Updates Message Digest Message History Going forward, Yahoo Groups will become harder to join as any currently public group will now be restricted or private. They can still be found in a search, but users will have to submit […]
ADVERTISEMENT Pinterest has released its 2019 Halloween report, which reveals insights into what people are most interested in this time of year. The company notes that it has tens of millions of Halloween-related boards where content inspired by television and movies is heavily trending. In addition to costumes and makeup, Halloween searches on Pinterest also include tattoos, games, art, weddings, and more. Here are the top costumes searches by those identifying as female: Powerpuff Girls Pirate Circus Stranger Things Alien Mermaid Harley Quinn 80’s costume Poison Ivy Alice in Wonderland Here are the top costumes searches by those identifying as male: Super hero Viking Spider-Man Joker Jedi Animal Circus Pirate […]
Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. The post Facebook Introduces New Custom Templates for Stories Ads via @MattGSouthern appeared first on Search Engine Journal.
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020. The post New Report Reveals the 3 Trends Shaping Email Marketing in 2020 via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT Twitter has relaunched its app for Mac OS, which brings the same features and design of the iPhone app to Apple’s desktop computers. The old Mac app was discontinued back in February 2018. Unlike the previous iteration of Twitter for Mac, which was notorious for rarely being updated, the company promises that its new app will get new features just as quickly as the mobile app. Twitter for Mac is available to use now on Mac OS 10.15 Catalina. For the most part, it’s the same Twitter experience you’re used to, although the Mac app does come with some exclusive features such as: Multi-Task with Multiple Windows: Browse and […]
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and […]