15 Email Workflows You Should Be Using in Your Marketing Automation

15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and […]

Google’s New Customizable Search Snippets Begin Rolling Out This Week via @MattGSouthern

Google’s New Customizable Search Snippets Begin Rolling Out This Week via @MattGSouthern

Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: Beginning in a few days, Google Search will start using new preview markup in search results. It will be fully live worldwide by next week. Learn more about the new markup here: https://t.co/hmjhcvguJF — Google Webmasters (@googlewmc) October 16, 2019 The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets. Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of […]

Google may be having issues showing new content again

Google may be having issues showing new content again

Google seems to be having issues showing new and fresh content from web sites and publishers. This seems to be impacting both large and small publishers, including the Wall Street Journal, New York Times, CNN and even this site, Search Engine Land. Confirmed. At 6:18pm ET, Google has confirmed there is an issue posting on Twitter “We’re aware of an issue that may be causing slight delays in indexing fresh content. We’re looking into it and will update when it is clear.” The issue. If you filter Google News to show content within the past hour for the Wall Street Journal or the New York Times, sites that both produce […]

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess

With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming. Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization who are managing organic search initiatives. These SEO tools can help you with: Identifying opportunities. Tracking performance. Optimizing content. Backlink reporting and management. Cross-organization communication. Competitive analysis. Integrating analytics tools. Technical analysis from crawling to conversions. Local, national, and global. While there are many free SEO tools available, none are able to manage the large scale and complexity that comes with an enterprise site. For the past 20 years, I have […]

11 tips for using Google Ads’ new audiences like a pro

11 tips for using Google Ads’ new audiences like a pro

Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to Google’s audience portfolio, which will be coming at the end of this month to all advertisers. Get to know your new audiences In case you missed the announcement, here’s a quick recap of Google’s new audience types: Affinity audiences You’ve probably at least dabbled with affinity audiences in a display campaign here or there. The news is that they’re now available for search campaigns. […]

There is hope after a site gets hit by a Google core update

There is hope after a site gets hit by a Google core update

SEOs have been adapting to the ranking shifts that occur when Google’s now roughly-quarterly core algorithmic updates roll out. While Google has told us in the past that there is “no fix” for a site that is negatively impacted by these types of updates, good SEOs don’t sit idle. They make site changes to help their clients not just fix issues but realize more positive results from these ongoing updates. The last core update Google released was the September 2019 core update and since then Google has provided some advice around these updates. I asked Glenn Gabe, SEO Consultant at G-Squared Interactive and Lily Ray, director of SEO at Path […]

Affinity audiences coming to Google Search campaigns

Affinity audiences coming to Google Search campaigns

Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas like Banking & Finance and Food & Dining to select audiences. Cooking Enthusiasts, Do-It-Yourselfers, Technophiles are some examples of the affinity audiences available. As with other audiences in Google Ads, you’ll be able to target these audiences or simply observe how they perform in your campaigns. In-market seasonal event segments. Google brought in-market audiences to […]

4 Reasons Why Every Retailer Should Embrace Amazon via @bestfromthenest

4 Reasons Why Every Retailer Should Embrace Amazon via @bestfromthenest

ADVERTISEMENT To say that Amazon has changed the landscape of retail would be an understatement. With the changes that Amazon has brought to the marketplace, it begs the question, should all retailers embrace Amazon? Here are a few stats to consider: As of the last reporting period, there are more than 310 million active Amazon customer accounts. A 2017 CNBC survey found that 75% of shoppers do “most” of their shopping on Amazon. According to Statista, there are 105 million Amazon Prime Customers with Prime customers spending more than double what their non-Prime counterparts spend on Amazon. Should Retailers Embrace Amazon? I think it would be insensitive to continue this […]

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Looking for ways to give your holidays digital marketing campaigns a boost? According to Facebook, one option to consider is to add Stories placement to your Feed campaigns, as opposed to using each element – Stories and News Feed – independently, and for entirely separate campaigns. As per Facebook: “A recent multi-cell test in EMEA found that adding stories to feed campaigns by using placement optimization resulted in a 21% increase in brand lift for the campaigns analyzed. This indicates that stories alongside feed campaigns can help to drive increased efficiency.” Indeed, along with that increase in brand interaction, Facebook also found that Stories placement lead to a 35% increase in brand […]

Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. As explained by Instagram: “Third-party apps and websites often provide an option to “Import photos from Instagram” or to “Connect/Link to Instagram.” Some examples include apps that allow you to easily print your Instagram photos or help you build a website. After connecting your account to a third-party service, you may grant them access to some of your profile information, such as your username and photos. Starting today, we’re making it easier for people to manage all of the third-party services they connect to […]