Twitter Seeks to Clarify its Approach Relating to “Public Interest” Tweets Which Break its Platform Rules

Twitter Seeks to Clarify its Approach Relating to “Public Interest” Tweets Which Break its Platform Rules

Twitter has once again sought to clarify its rules around tweets from high profile users which technically violate its rules, but which it chooses to leave active in the public interest. Twitter published a similar clarification back in June, after repeated calls for it to take action against tweets from US President Donald Trump. Twitter has not taken action against Trump’s, or any other leaders’ tweets, but it has been thinking over how it can apply its rule exceptions in a more fair and balanced way. As per Twitter: “When it comes to the actions of world leaders on Twitter, we recognize that this is largely new ground and unprecedented. […]

5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates via @alextachalova

5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates via @alextachalova

I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to. It always takes countless hours to come up with a list of possible contacts. So it won’t do you any good if you send overused emails to your outreach prospects. Always keep in mind that you’ll never get a second chance to make a great first impression. Today those outreach prospects are strangers, but tomorrow you might want to partner with them. By then, it would be too late because they will already think that your company sends spam. Your first outreach email is critical. It should […]

How to Update a WordPress Theme without Losing Customization

How to Update a WordPress Theme without Losing Customization

One of the best things about WordPress is the easy customization options that you get with WordPress themes and plugins. You can also take these customizations to the next level by adding your own code snippets and CSS styles to your WordPress theme. The problem arises when an update becomes available for your theme. If you are not careful, then there is a high chance that you’ll lose some of those changes you made to your theme. In this article, we will show you how to easily update a WordPress theme without losing customization. We will also cover how to properly customize your themes, so you are not affected when […]

How to Use Informational Marketing to Actually Help Your Audience

How to Use Informational Marketing to Actually Help Your Audience

In the 1970s, you couldn’t watch an episode of Monday Night Football without seeing the Big Mac commercial and trying to sing that catchy jingle. For those who don’t know, the Big Mac jingle was a fun way to market McDonald’s newest sandwich while getting a song full of ingredients stuck in your head. Don’t believe me? Check it out, here: With this commercial, McDonald’s used informational marketing to their advantage. Even if you didn’t know what the Big Mac was, if you had a TV in the 70s, you knew what was in it — two all-beef patties, special sauce, lettuce, cheese, pickles, and onion on a sesame seed […]

The Ultimate Guide to Hiring a PR Agency in 2020

The Ultimate Guide to Hiring a PR Agency in 2020

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In today’s world, PR and marketing overlap and intertwine, making […]

Video: Dan Shure on Google core updates and podcasting

Video: Dan Shure on Google core updates and podcasting

Dan Shure, a piano teacher gone SEO, spent some time chatting with me about some SEO topics. We talked about how he went from being a piano teacher and petty much broke, to an SEO that makes a nice living. Dan talked to me about his theories around Google core updates. Specifically about how to structure your content on its pages to make it more human-readable, while also improving your rankings for core updates. He said, it doesn’t just end with that, you also need to cover your bases with technical SEO and the basics. Dan also runs a popular SEO podcast named Experts On The Wire and how it […]

WordPress 5.3 Moves Closer to Valid HTML via @martinibuster

WordPress 5.3 Moves Closer to Valid HTML via @martinibuster

WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for SEO.  While the WordPress HTML will not be 100% valid, this update is a step in the right direction. The release date is tentatively scheduled for November 12, 2019. For many this might seem like too little and too late. Nevertheless, WordPress is arguably the most important content management system at the moment. This means that attaining valid HTML for a website is closer now for a great many sites across the web. WordPress 5.3 Fixes Type Attribute Issue The […]

LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern

LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern

ADVERTISEMENT LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. Here’s a rundown of all the new features coming to LinkedIn Pages. Employee Notifications Page admins can now alert employees about important posts, which makes it easier for employees to engage with the content or share it to their LinkedIn network. In order to ensure this feature isn’t abused, LinkedIn is adding safeguards such as limiting notifications to once every seven […]

Franchise Marketing: How People Buy Now

Franchise Marketing: How People Buy Now

This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys. Research online, buy offline. Always-on laptops and constant companion smartphones are where fingers do the walking now, before feet cross the franchise threshold. Statistics tell the story of a public that searches online prior to the […]