Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights via @MattGSouthern

Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights via @MattGSouthern

ADVERTISEMENT Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year. Here are some of the top insights from Facebook’s new guide: As of last year, 43% of shoppers started shopping for the holidays in November or earlier. By late November, nearly 1 in 10 shoppers had finished their holiday shopping. 50% of holiday shopping was complete by Monday, December 3 2018. 69% of people find stories on Facebook and Instagram to be a great way to discover and become familiar with new products or services. 62% of people become more interested in a brand or product after […]

Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows via @MattGSouthern

Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows via @MattGSouthern

A new forecast from eMarkerter on US ad spending predicts that Google’s share of search revenue will drop over the next two years, while Amazon’s share will grow. From eMarketer: “The US search ad market overall will grow nearly 18% this year to reach $55.17 billion. Google will obtain a 73.1% share, translating to $40.33 billion. But, while Google will remain the dominant player for the next several years, its share is dropping. By 2021, it will capture 70.5% of the market.” Customers Turning to Amazon Before Google Polling results from eMarketer suggest that more customers are turning to Amazon before Google when it comes to product searches. Amazon’s search […]

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. With this feature, Google says beauty brands will be able to offer “realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.” Ads with the new AR Beauty Try-on feature will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android. Both ad types are displayed prominently in the YouTube home feed. After tapping […]

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Affinity Audiences Targeting by ‘affinity audiences’ will help advertisers raise awareness and drive consideration among those who have already demonstrated a strong interest in a given topic. “For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for […]

How to Create a Professional Promo Video on a Shoestring Budget

How to Create a Professional Promo Video on a Shoestring Budget

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic. Want better search engine optimization? More organic traffic? Blogging is what most people will recommend. But it’s steadily become one of the most saturated marketing tactics you can use. How can you […]

Google’s voice AI resonates in new Pixel Recorder app

Google’s voice AI resonates in new Pixel Recorder app

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases as well as other sounds such as music and applause in recordings. The new Recorder app uses speech recognition and AI to transcribe lectures, meetings, interviews and more—and makes them easy for you to find later. (English only right now, with more languages to come.) #madebygoogle pic.twitter.com/fdKRItuS4b — Google (@Google) October 15, 2019 Why we should care At Google I/O in 2017, CEO Sundar Pichai declared that the company was […]

5 Big Content Trends for 2020 via @JuliaEMcCoy

5 Big Content Trends for 2020 via @JuliaEMcCoy

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand. With that exciting news in hand, what’s next for 2020? Let’s dive in. 1. Next-Level Visuals in Content Visual-forward platforms will continue to be trendy in 2020. From entertainment to communication, people […]

7 Unexpected Tips That Will Make Your Facebook Ads More Effective via @virginianussey

7 Unexpected Tips That Will Make Your Facebook Ads More Effective via @virginianussey

This year we’ve seen a tectonic shift in how Facebook ads – and the rest of the Facebook fam, Instagram, Messenger, and more – work. This has been a year of adapting new placements, new Facebook audience targeting strategies, new ad types, new Facebook ad tools, and machine learning. Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads. 1. Take Advantage of Facebook’s Power 5 Many advertisers do a lot of manual work in order to optimize the ads they run on Facebook. Facebook, however, has machine learning algorithms that do most of this work for you. Facebook Power […]

Top 10 CMS Features to Maximize Your Website Traffic & Revenue via @brentcsutoras

Top 10 CMS Features to Maximize Your Website Traffic & Revenue via @brentcsutoras

ADVERTISEMENT Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. On October 9, I moderated a sponsored SEJ webinar presented by Mike Supple, Milestone’s Senior Director of Product Management, and Elizabeth Dalrymple, Product Manager for CMS at Marriott International. They discussed how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, voice search, and more. Here’s a recap of the webinar presentation. What Is a Content Management System & Why Is It Important? A content […]

Amazon keeps chipping at Google’s search ad dominance

Amazon keeps chipping at Google’s search ad dominance

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released Tuesday by research firm eMarketer. Amazon seeing double-digit revenue growth. This year, eMarketer forecasts Amazon’s paid search revenues in the U.S. will increase nearly 30% over last year to $7.09 billion. (In 2018, Amazon generated more than $10 billion in ad revenues globally.) Its share is expected to grow from 12.9% in 2019 to 15.9% by 2021. Among the top five search advertising companies in the […]