Amazon keeps chipping at Google’s search ad dominance

Amazon keeps chipping at Google’s search ad dominance

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released Tuesday by research firm eMarketer. Amazon seeing double-digit revenue growth. This year, eMarketer forecasts Amazon’s paid search revenues in the U.S. will increase nearly 30% over last year to $7.09 billion. (In 2018, Amazon generated more than $10 billion in ad revenues globally.) Its share is expected to grow from 12.9% in 2019 to 15.9% by 2021. Among the top five search advertising companies in the […]

Remote HubSpot Employees Give 8 Tips for Working From Home

Remote HubSpot Employees Give 8 Tips for Working From Home

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot’s career page is “remote.” Clearly, people love the idea of working from home or a location outside the office. And this makes sense. Have you ever wanted to work for a far-away company you couldn’t move to? Or have you ever wanted to cut a tough commute out of your schedule to spend more time with family? These are just a few great reasons why people might want to work remote. If […]

How to Get on Board With the Digital Transformation [+ Templates]

How to Get on Board With the Digital Transformation [+ Templates]

Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t. Consumer buying behavior has drastically changed — today, the majority of consumers are purchasing products online, including almost 70% of millennials. In 2019, almost two-thirds of businesses (64%) have a website. If you don’t have one, you could be falling behind your online competition. If your business is online, you’re a part of the digital transformation. But it’s not enough these days to just “be online”. Businesses in 2019 that thrive are operating online — with the aid of different apps, sites, and CRMs to help […]

8 Ways To Attend SMX East

8 Ways To Attend SMX East

You’re no ordinary search marketer… so why settle for ordinary search marketing training? Join us at Search Marketing Expo — SMX® East, November 13-14 in NYC — the only industry event that’s programmed by the Search Engine Land editors. The hand-crafted agenda (featuring 100+ search marketing presentations!) is designed to deliver proven, actionable tactics you can implement immediately to help generate leads, boost revenue, and grow your business. And because you deserve a conference that’s tailored to your schedule, budget, expectations, and objectives, there are eight different ways for you to attend: 1. All Access: The complete SMX program… all keynotes, clinics, and sessions (including new tracks on agency operations […]

21 Plugins to Efficiently Manage WordPress Multi-Author Blogs

21 Plugins to Efficiently Manage WordPress Multi-Author Blogs

Running a multi-author WordPress website comes with a different set of challenges compared to a a single author WordPress blog. You’ll need to plan content, create an editorial workflow, monitor user activity, and make sure that your website is running at peak performance. This sounds like a lot of work, but luckily there are some really helpful plugins that can make it all go smoothly. In this article, we will show you the best plugins to efficiently manage multi-author WordPress blogs. These plugins will make your job easier and help authors on your website to be more productive. 1. PublishPress PublishPress is the best publishing tool kit for any type […]

Is This Why Some Content Ranks in Google? via @martinibuster

Is This Why Some Content Ranks in Google? via @martinibuster

Google’s Danny Sullivan tweeted that SEOs should focus on content that is “great, unique, useful, compelling.” Some in the search community pushed back on the idea. Ranking Factors and Content The context of Danny Sullivan’s statement is in responding to a tweet by Cyrus Shepard: “Google’s statements on ranking factors are like onions. They have layers. And when you peel too many layers, you start to cry” Danny asserted that what SEOs should focus on is making great content that is useful, compelling, etc. Danny Sullivan tweeted this response: “If you have content that’s not fundamentally great in some way, dressing it up with badges, About pages or whatever very […]

Restaurant app Tobiko goes old school by shunning user reviews

Restaurant app Tobiko goes old school by shunning user reviews

You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran with several startups behind him. He was one of the founders of DMOZ, a pioneering web directory that was widely used. Most recently Skrenta was the CEO of human-aided search engine Blekko, whose technology was sold to IBM Watson in roughly 2015. At the highest level, both DMOZ and Blekko sought to combine human editors and search technology. Tobiko is similar; it uses […]

Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the big picture of how the web functions for our daily work. We also know that optimizing our customers’ sites is not just about their sites, but also improving their presence on the web, which it is connected to other sites by links. To get an overall view of information about the web we need data, lots of data. And we need it on a regular basis. There are some organizations that provide open data for this purpose like Httparchive. It collects and permanently stores the web’s […]

3 ways to take back control from PPC automations

3 ways to take back control from PPC automations

“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds at Google, Bing, Amazon and Facebook are in a pitched battle to drive time-saving automations to ease the burden on PPC pros. So much so, that many people in our industry understandably fear being automated into a totally different career. Reality? The more the big engines automate, the more value a smart PPC pro can […]