What Exactly is a Company’s CMO?

What Exactly is a Company’s CMO?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating customer-first interactions that ultimately drive loyalty and evangelism” to “coordinating marketing budgets in accordance with our organizational goals on a daily basis”. In short, a CMO is often a broad title that can vary depending on the size of the business, the company’s goals, or the leadership team’s vision and priorities. To help you better […]

Location targeting available in Google Smart Shopping campaigns

Location targeting available in Google Smart Shopping campaigns

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to target all countries and territories. Now, if you go to the Settings tab within a Smart Shopping campaign, you’ll have the option to narrow that targeting, including the ability to set radius targeting from the Advanced search link. You can exclude specific locations as well. Location targeting options now available in Smart Shopping campaigns. Location […]

3 Ways to Use XPaths with Large Site Audits via @seocounseling

3 Ways to Use XPaths with Large Site Audits via @seocounseling

When used creatively, XPaths can help improve the efficiency of auditing large websites. Consider this another tool in your SEO toolbelt. There are endless types of information you can unlock with XPaths, which can be used in any category of online business. Some popular ways to audit large sites with XPaths include: In this guide, we’ll cover exactly how to perform these audits in detail. What Are XPaths? Simply put, XPath is a syntax that uses path expressions to navigate XML documents and identify specified elements. This is used to find the exact location of any element on a page using the HTML DOM structure. We can use XPaths to […]

Shopify SEO: The Guide to Optimizing Shopify

Shopify SEO: The Guide to Optimizing Shopify

A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline […]

A Complete Guide to Google Maps Marketing via @ChuckPrice518

A Complete Guide to Google Maps Marketing via @ChuckPrice518

Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online. Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device. What Is Google Maps Marketing? Google Maps marketing is simply the optimization of your business presence on Google Maps. The goal is simple: by ranking higher in search, you have an opportunity to significantly increase your business. The better your profile optimization, the better your chances are for showing […]

5 PPC Trends to Get Ready for in 2020 [Webinar] via @lorenbaker

5 PPC Trends to Get Ready for in 2020 [Webinar] via @lorenbaker

Predicting the future is never easy – particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit. It’s a tough task staying on top of all the updates released by the likes of Google, Bing, and YouTube. It can be even harder to learn new things and quickly adapt to the changes. How are you supposed to future-proof your campaigns when you don’t know what the PPC landscape will look like? Join our next live webinar on Wednesday, October 23 at 2 p.m. ET  as Adzooma’s Puneet Vaghela and Sal Mohammed discuss the five biggest PPC trends coming up […]

How to “Easily” Add Anchor Links in WordPress (Step by Step)

How to “Easily” Add Anchor Links in WordPress (Step by Step)

We occasionally use anchor links in our longer WordPress posts to help users quickly jump to the section they want to read. Anchor links are often used in the table of content sections because they help users move up and down a lengthier article without reloading the page. It can also help with SEO as Google may show them below your search listings for easy navigation (more on this later). In this step by step guide, we will explain what are anchor links and show you how to easily add anchor links in WordPress. Ready? Let’s start with a live example of anchor links. Below is a list of all […]

13 Examples of Re-Engagment Emails for the Subscribers You Miss

13 Examples of Re-Engagment Emails for the Subscribers You Miss

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails play a vital role in the email lifecycle Marketing Sherpa reports that, on average, marketers lose 25% of […]

5 Marketers Reveal How They Understand & Influence Consumer Behavior

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior […]