5 Marketers Reveal How They Understand & Influence Consumer Behavior

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior […]

10 Email Marketing Tips to Boost Holiday Sales

10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the promotional period kicking off earlier each year (cue the Christmas music in October), it’s never too soon to start strategizing for holiday. 1. Review Past Years’ Wins & Losses Who better to tell you what resonates with your audience than your own audience? Before looking ahead, look back at the last couple of years’ worth […]

When parsing ‘Googlespeak’ is a distraction

When parsing ‘Googlespeak’ is a distraction

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking about different things or nuances. Some of it is semantics, some of it is being literal in how one person might explain something while another person speaks figuratively. Some of it is being technically correct versus trying to dumb something down for general practitioners or even non-search marketers to understand. Some of it is that […]

How advertising rates vary by category on Amazon

How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform when it comes to defending and driving market share growth. This reality necessitates that Amazon sellers commit to advertising spending on the platform, but also do so based on expected conversion rates and search volume in order to preserve profitability while gaining market share. How we got here Two contributing factors have driven Amazon to […]

How to Create a Holiday Content Strategy via @seocopychick

How to Create a Holiday Content Strategy via @seocopychick

Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too early to start planning your holiday content. Whether it’s Black Friday or Christmas or New Year’s Eve, every holiday presents an opportunity to stand out from your competitors and grab some of that holiday traffic. Having a content game plan even months in advance ensures that you won’t be stressing when the holidays come around. […]

How to Use Relevant, Targeted Directories for Link Building via @JuliaEMcCoy

How to Use Relevant, Targeted Directories for Link Building via @JuliaEMcCoy

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses. Now, phone books are practically obsolete. You search online for the product or service you need, and when you include your location, you can find a nearby shop within minutes. This is exactly what you did with the phone book, just… […]

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to apply location targeting, mistakes can be pretty expensive. Worldwide targeting, for one, can quickly sap your budget as you serve ads in territories of no benefit to you. But manually checking these settings can be incredibly time-consuming. What do we say to all things tedious? The answer is always scripts. This one will do all […]

How Challenging Depression Can Cultivate New Pathways to Freedom via @brandonkrogel

How Challenging Depression Can Cultivate New Pathways to Freedom via @brandonkrogel

ADVERTISEMENT A few years ago I took the plunge and sought out an actual medical diagnosis for the way I was feeling. I had lived with the same overwhelmingly unpleasant emotions for as long as I could remember. Some part of me had just accepted that I would always feel this way and that was it. The truth was, though, I didn’t actually want to feel and live the way I was. Seeking an official diagnosis was the first step for me in what would become my quest to discover whether I was doomed to slavery from my mental illness or if there was some kind of freedom to be […]

7 Best Places to Find Premium Domain Name for Sale (+ Expert Tips)

7 Best Places to Find Premium Domain Name for Sale (+ Expert Tips)

We have been often asked by many readers about the best places to find premium domain names for sale. There are many domain name registrars on the market, each one of them try to sell you the best domain names. However not all of them offer you the best tools to find the perfect domain name. Some even try their best to sell you lesser-known domain extensions at cheaper rates. This makes it difficult for beginners to do their domain name research and find a brandable name for their business or blog. In this article, we will share the best places to find domain name for sale including new, expired, […]