How to Make an Ad: A 10-Step Guide

How to Make an Ad: A 10-Step Guide

Advertising is changing — in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before. As a result, there are now innumerable platforms you can use to promote your product, service, or business. But how do you choose the right medium to promote your platform? And once you decide, how do you actually make the ad? There’s a lot that goes into making an advertisement — from market research, to choosing the right medium, to developing creative assets. To simplify the process for you, we’ve outlined the necessary steps you’ll […]

The Plain-English Guide to Conjoint Analysis

The Plain-English Guide to Conjoint Analysis

Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you might consider are color, size, and model. The reason phone […]

How to Customize Facebook Ads Based on Customer Awareness Principles

How to Customize Facebook Ads Based on Customer Awareness Principles

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […] The post How to Customize Facebook Ads Based on Customer Awareness Principles appeared first on Social Media Marketing | Social Media Examiner.

How to Use Excel: 18 Simple Excel Tips, Tricks, and Shortcuts

How to Use Excel: 18 Simple Excel Tips, Tricks, and Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. If you encounter a situation where you need to manually update your data, you’re probably missing out on a formula that can do it for you. Before spending hours and hours counting cells or copying and pasting data, look for a quick fix on Excel — you’ll […]

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

ADVERTISEMENT Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching today. Customizable Story Templates Facebook is introducing customizable story templates to help businesses create vertical, full-screen assets for ad campaigns. These story templates can also be used across Instagram and Facebook Messenger. Enhancements to Messenger and Instagram Direct During the holiday season, Facebook says it will introduce new features to Instagram Direct to help […]

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

ADVERTISEMENT Instagram appears to be in the process of bringing direct messaging to its desktop website. This was uncovered by Jane Manchun Wong who shared a series of screenshots on Twitter: As Wong states in one of the tweets shown above, Instagram Direct on desktop closely resembles the Facebook Messenger experience on desktop. Perhaps motivated by the popularity of Facebook Messenger, Instagram is making efforts to have its platform seen as more of a destination for direct messaging. Just last week, Instagram introduced Threads, which is a standalone messaging app for communicating with your closest Instagram friends. According to another leak from Jane Manchun Wong, Instagram is adopting another Messenger-like […]

Featured Snippets: What to Know & How to Target – Whiteboard Friday

Featured Snippets: What to Know & How to Target – Whiteboard Friday

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data and takeaways!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking […]

Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity via @MattGSouthern

Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity via @MattGSouthern

ADVERTISEMENT Instagram has removed a section of its app which was referred to by many as a “stalker” tool. The ‘Following’ tab was an area that existed within the ‘Activity’ tab which let users see how people they’re following were engaging with content on Instagram. Similar to how the ‘Activity’ tab lists the recent likes and comments on your own content, the ‘Following’ tab listed which posts and comments were recently liked by people you’re following. The ‘Following’ tab would also track when someone you’re following started following another user. Virtually all activity from people you’re following could be found in that tab – the only thing it didn’t track […]

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The product was announced several weeks ago at the company’s Share19 conference. Petabytes of data. BrightEdge CEO Jim Yu told me during a call that the product was built over more than a decade and after analysis of billions of webpages and petabytes of data to determine what common SEO tasks were capable of automation. Yu said BrightEdge created Autopilot to address the parts of SEO that […]

Which service-area business types perform best in local search?

Which service-area business types perform best in local search?

By no means is ranking on Google a fair sport, but this is doubly true when looking at Google’s local listings. These listings are so closely tied to Google Maps that you might wonder how a legitimate local business with a great reputation in the local area but no physical, bricks-and-mortar location performs in search. Does the lack of definable “pin on the map” lead to a lack of exposure? I thought I’d break down some of the data from this year’s Google My Business Insights Study to find out, exclusively for this column. We whittled the original dataset of 45,000 business across 36 industries down to the seven industries […]