Google showing mobile ‘search by photos’ option in selected local verticals

Google showing mobile ‘search by photos’ option in selected local verticals

Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. This was discovered initially by Mike Blumenthal. Examples of the “Search by photos” option appearing in Google Search for some local queries. No fixed position. The above result is for “Tacos near me.” It shows “search by photos” below the fold, below the local pack and other organic results. However, this wasn’t true in every instance; in a couple of cases the search by photos box appeared immediately […]

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe

It’s almost the season to be jolly. And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon? With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos, “New Year, new you” messaging, and pumpkin spice lattes. Consider this your ultimate holiday marketing calendar for 2020. Many of the holidays listed here are classics; some are feel-good holidays, and some are made up by brand themselves. Trust me, you’ll want to bookmark this. If you’d like to gain more inspiration, take a look […]

Affiliate Link Building: How to Do It the Right Way via @JuliaEMcCoy

Affiliate Link Building: How to Do It the Right Way via @JuliaEMcCoy

Affiliate link building is like commissioned sales for the 21st century. The concept is simple: With an affiliate marketing program, brands and businesses select leading influencers to promote a service or product by using a unique affiliate link. Affiliate link building provides businesses an opportunity to earn additional sales through user-generated content. Profits are shared with influencers based on the number of links clicked or purchases made. 3 Benefits of Affiliate Link Building Affiliate marketing is an effective way to gain exposure, drive traffic, boost conversions, and increase sales. Let’s take a look at the three main reasons your business should be using affiliate link building strategies. 1. Easy Tracking […]

Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST]

Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “I love doing SEO. The reason why I haven’t gone to the path of building a full agency [and stayed] small, doing SEO consultancy [is] because I actually enjoy doing SEO. For me, being able to share what I have found to be useful is a great opportunity for me to give back to the community and keep doing something that I love.” Getting work done – all while traveling and speaking at plenty of SEO conferences – is something Aleyda Solis has mastered over the years. As one of the most sought-after speakers for SEO conferences all over the globe, she […]

HubSpot’s Blog Team on How to Be a Better Blogger

HubSpot’s Blog Team on How to Be a Better Blogger

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don’t? On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we’ve experimented with and written many key strategies that can make any blog successful. We’ve learned how to harness the power of SEO and research […]

Email Marketing vs. Social Media: Can They Intersect?

Email Marketing vs. Social Media: Can They Intersect?

This morning, I woke up to this email from Glossier in my inbox: After clicking on the email, I checked Glossier’s Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase. Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience. While you’ve likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Here, we’re going to take a look at how social media and email marketing are great separately, and integrating the two […]

Bing launches content submission pilot

Bing launches content submission pilot

Bing has launched a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content and images. This allows Bing to see your content without actually crawling the content first. Pilot. This is a limited pilot, which means Bing is testing this with a limited number of web sites. There is no way to apply for this pilot, it seems Bing has reached out to specific publishers. What’s new. Didn’t Bing let publishers submit content over a year ago? Yes, but Bing only let you submit URLs to be indexed. Bing still had to go crawl those pages for […]

25 Most Useful WordPress Widgets for Your Site

25 Most Useful WordPress Widgets for Your Site

Are you looking for useful WordPress widgets for your website? Widgets allow you to add content, features, and other elements to your WordPress sidebar and other widget-ready areas. WordPress comes with a handful of built-in widgets that you can use right away. WordPress plugins and themes can also add their own WordPress widgets as well. In this article, we will share some of the most useful WordPress widgets for your site. These widgets will help you effectively use your website’s digital real estate to improve user experience and grow your business. 1. WP Call Button As mobile internet traffic grows, most users find it convenient to just call a business […]

Google: Stick to structured data guidelines if you want the rich result

Google: Stick to structured data guidelines if you want the rich result

[embedded content] “In order to be eligible to be shown as a rich result, you need to make sure that the page uses the right structured data and that it complies with the appropriate policies on our side,” said Webmaster Trends Analyst John Mueller on the October 9 edition of #AskGoogleWebmasters. The question. “We need to use structured data as per the Google Developers site (including required/recommended properties) or can we use more properties from Schema.org apart from the Developers site?” asked user @abhikasaudhan via Twitter. The answer. As mentioned above, you need to use structured data as specified in the Google Developer documentation to be eligible to be shown […]

Should you do 100% of your SEO in-house?

Should you do 100% of your SEO in-house?

I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. As you’re rolling out next year’s budgets, let’s look at a few scenarios I often come across in my work running SEOinhouse.com where it can make sense to augment your in-house team with external partners. Scenario 1: You haven’t done SEO yet (or in a while) and are just getting started For a large enterprise organization or a complex site, I recommend an SEO audit to know […]