How to Use Controversy to Get High-Quality Links via @tonynwright

How to Use Controversy to Get High-Quality Links via @tonynwright

Controversy gets links. Brands that understand their audience can take advantage of taking controversial stands. If you know how your audience feels about a particular issue, taking a stand on that issue only reinforces your brand’s relevance to your target customers. Savvy Brands Take Stands Brands like Ben & Jerry’s, Patagonia, Heneiken, Starbucks and many others have successfully parlayed arguably controversial social stands into thousands of links from high-quality sites. And the links have come from not only relevant sites that cater to the brands’ supporters, but from high-quality sites that cater to those opposed to the brands’ social positions. In other words, they get links from their supporters and their […]

27 Ways to Drive Traffic to Your Website

27 Ways to Drive Traffic to Your Website

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019 research done by Content Marketing Institute, 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are challenged with knowing the steps in the customer’s journey. Between writing a new blog post, posting on social […]

How to Create a Wikipedia Page for Your Company

How to Create a Wikipedia Page for Your Company

If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras. In short, you likely haven’t given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google. Typically, when you search an intended keyword, you don’t have to scroll far before you see its accompanying Wikipedia page: Additionally, it’s a recognizable website, so it’s often one of the first pages someone will click on if they want to learn […]

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of first-party data. Prospect and customer phone calls are a huge and largely unexploited source of first party data that will become more important to brands and marketers as CCPA kicks in next year. While it’s not entirely clear how much third party data will be lost; first party data has become a much more valuable […]

Behind the scenes at SMX East

Behind the scenes at SMX East

Search Marketing Expo – SMX East – is coming to NYC November 13-14… and, holy guacamole, this show features the BIGGEST agenda we’ve ever assembled. With 100+ search marketing presentations covering SEO, SEM, agency operations, multi-location search, video, content, analytics, and beyond, picking one thing to be excited about is no easy task. But that’s exactly the question I asked some of the Search Engine Land editors and SMX agenda programmers. Keep reading to find out what they’re most looking forward to! Ginny Marvin, Search Engine Land Editor-in-Chief and SMX Agenda Programmer & Moderator, says… I’m really excited about SMX East this year! It’s going to be an incredible experience […]

How to Get Started With TikTok: A Guide for Marketers

How to Get Started With TikTok: A Guide for Marketers

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters, it’s the first major social […] The post How to Get Started With TikTok: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Google Begins Showing User-Generated Images in Product Reviews via @MattGSouthern

Google Begins Showing User-Generated Images in Product Reviews via @MattGSouthern

Google is introducing user-generated images in product reviews on Google Shopping. Retailers can now include user-generated images in product review feeds, which creates an opportunity to show future customers pictures of products taken by existing customers. According to recent data from a Google study, the first place consumers go to research a purchases they plan to make is Google Search. Further, 50% of digital shoppers say images helped them decide what to buy. Retailers can get started with displaying user-generated images in product reviews by utilizing this updated schema and signing up for Google’s product ratings program here. This new feature is currently only available on mobile in the US, […]

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe. With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for […]

Google Ads Lets Users Optimize Video Ads at the Campaign Level via @MattGSouthern

Google Ads Lets Users Optimize Video Ads at the Campaign Level via @MattGSouthern

Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only set conversion actions at the account level. Other types of campaigns, such as search and display campaigns, can have their default, account-level settings overridden by selecting conversion actions at the campaign level. Starting today, advertisers can now do the same with video campaigns. For clarity, a conversion action refers to a specific customer action that an advertiser defines as being valuable, such as a purchase or a newsletter sign up. These specific actions can be included in the “Conversions” column, which can then be […]

Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] via @brentcsutoras

Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] via @brentcsutoras

Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Join our next live webinar on Wednesday, October 9 at 2 p.m. ET and discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search. Mike Supple, Milestone’s Sr. Director of Product Management, and Elizabeth Dalrymple, Product Manager for CMS at Marriott International, will share data from CMS case studies and discuss strategies for implementation. Discover: How schemas on your CMS can drive more revenue. […]