If Google says H1s don’t matter for rankings, why should you use them? Here’s why

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

On October 3, Webmaster Trends Analyst John Mueller delivered an edition of #AskGoogleWebmasters describing how Google approaches H1 headings with regards to ranking. The explanation caused a bit of a stir. What Google said “Our systems aren’t too picky and we’ll try to work with the HTML as we find it — be it one H1 heading, multiple H1 headings or just styled pieces of text without semantic HTML at all,” Mueller said. In other words, Mueller is saying Google’s systems don’t have to rely on specific headings structure to indicate the main focus of content on the page. What’s the fuss? Mueller’s answer would appear to counter a longstanding […]

How to Design a Logo [Step-by-Step Guide]

How to Design a Logo [Step-by-Step Guide]

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion? If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand. Everything you do, say, and, display as part of your new business will tell your prospects more […]

How Search Engines Crawl & Index: Everything You Need to Know via @beanstalkim

How Search Engines Crawl & Index: Everything You Need to Know via @beanstalkim

Editor’s Note: This post is from Search Engine Journal’s new ebook How Search Engines Work. This guide will teach you how search engines function and the key factors that influence search engine results pages. Want your copy now? Download it here or scroll to the bottom of this post for more details. Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of […]

How Search Engines Crawl & Index: Everything You Need to Know via @beanstalkim

How Search Engines Crawl & Index: Everything You Need to Know via @beanstalkim

Editor’s Note: This post is from Search Engine Journal’s new ebook How Search Engines Work. This guide will teach you how search engines function and the key factors that influence search engine results pages. Want your copy now? Download it here or scroll to the bottom of this post for more details. Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of […]

How to Do Local SEO During the Holidays via @krisjonescom

How to Do Local SEO During the Holidays via @krisjonescom

We’ve all got our favorite holidays scattered throughout the year. I know plenty of people who begin planning their next Halloween costumes on November 1. Others wait all year for Black Friday to roll around to mark the beginning of the Christmas shopping season. When it comes to local SEO around the holidays, that word “season” is paramount. You know you want to boost your rankings, generate more online sales, and, most importantly, increase foot traffic in your brick-and-mortar for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out there push themselves to complete all […]

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to bring ads featured in image search out from the partner network and into the core Google Search Network. Here we evaluate a sample of long-standing Tinuiti (my employer) advertisers to assess the effects of these changes to the share of Google Shopping traffic coming from search partners, the relative value and cost of that traffic, and what it all means […]

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. This is intended to […]

Video: Britney Muller Of Moz on Google’s feature snippets

Video: Britney Muller Of Moz on Google’s feature snippets

Britney Mueller, the Senior SEO Scientist at Moz, took me backstage after her Mozcon talk, to chat about her presentation, which was on Google’s featured snippets. In her presentation, she shared that based on a very small data set (not even statistically significant, she said), the impact featured snippets have on ones click through rate in the Google search results. The data didn’t seem too positive but at the same time, everyone really wants to show up in those featured snippet spots. You can listen to the interview with Mozcon being broken down behind us below: [embedded content] I started this vlog series recently, and if you want to sign up […]

First-Price Auctions: How Google’s Bidding Model Is Changing and What It Means For Your Agency

First-Price Auctions: How Google’s Bidding Model Is Changing and What It Means For Your Agency

After months of testing, Google is ready to fully introduce first-price auctions to Google Ad Manager. Starting on September 10, Google fully transitioned to a first-price model after years of using a second-price model. Aimed at assisting publishers by helping them to bring in more ad revenue, first-price auctions mean major changes to Google Ad Manager. How Second-Price Auctions Work In the past, Google used a second-price auction to determine winning bids. In second-price auctions, the winner of the bid only had to pay the price offered by the second-highest bidder plus $0.01. This led to a common strategy where you could bid way above market value to ensure you […]

The Role of The Facebook Pixel

The Role of The Facebook Pixel

An integral part of a successful Social Advertising Campaign is Facebook Pixel. The Facebook Pixel is a piece of code that should be placed on a website prior to launching any campaign. It is an analytics tool that helps us understand the actions that users are taking on a website and tool to evaluate the effectiveness of our advertising. What is the Facebook Pixel? The Facebook Pixel unlocks a multitude of targeting capabilities that can take your Social Advertising Campaign to the next level. It enhances your targeting and makes sure that your ads are being seen by those who are most likely to take action and convert. Facebook’s core […]