A New Instapage and the Dawn of a New Era

A New Instapage and the Dawn of a New Era

Last updated on September 18, 2019 by Tyson Quick in Post-Click Automation, Instapage Updates Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change everything and we believe you are going to love it. Today we’re going to introduce you to an entirely new Instapage, one that we’ve been working on for the past year and frankly since our inception seven years ago. This announcement will include: Two brand new products; our most significant yet Two completely re-invented products New pricing for a new Instapage But first, I’m going to put some perspective into why today is such a […]

Conduit Partner Spotlight: McKenna Media

Conduit Partner Spotlight: McKenna Media

As Conduit continues to create success for our Network Partners, we like to shine a spotlight on some of our most dedicated, results-driven Partners. For over 2 years we have worked with Patricia McKenna of McKenna Media LLC to create strategic campaign plans for their clients based on real data and real results. In this Conduit Partner Spotlight, we will take a look into McKenna Media’s client, Casino Pier, and the amazing results we were able to create with them. What They Needed McKenna Media came to Conduit looking for digital solutions to bring their client, Casino Pier, to incredible success. With a yearly flash sale on Easter weekend for […]

Digital Ad Spend on the Brink of Monumental Budget Shifts

Digital Ad Spend on the Brink of Monumental Budget Shifts

OTT digital advertising analysts continue to identify trends and patterns in the industry, publishing an influx of data, and sometimes contradicting, on KPIs and standardized metrics. Ad agencies are facing challenges trying to navigate this data in meaningful ways to make informed recommendations for CTV as a viable tactic. CTV A Beeswax report covering Connected TV (CTV) data for 2018 and entitled, “A Guide to the Shifting TV Landscape,” suggests that there is a disproportionate amount of CTV users relative to its ad spend. That is, while CTV users continue to grow, ad spending is not aligned. Isolating CTV advertising purely as a branding tool would support this trend but […]

The New SEO Homepage: The SERP

The New SEO Homepage: The SERP

When you think of search in general, you think of a group of listings that take you to websites. At least, that is the way search has worked. Now though, users have as many (if not more) opportunities to learn and convert before ever even getting to a website. So, what does this mean for the SEO and search community in general? It means, treating the SERP page like the landing page, rather than the portal to get to a landing page. Be Consistent Running a PPC, SEO, and local search campaign separately just doesn’t get it done any longer. All of these campaigns need to be working together, creating […]

Creating PPC Campaigns Using Landing Pages

Creating PPC Campaigns Using Landing Pages

A well-built PPC campaign has widely been considered to be near the top of all conversion-driving marketing tactics for quite some time. However, setting up a fine-tuned campaign is only half of the battle of optimally reaching your target audience and generating conversions. The user experience once on the landing page that your ads are driving to is almost equally as important as the content in your ads and your campaign structure. A great and often overlooked portion of the conversion path is attributed to the content and the structure of an ad’s landing page. In the eyes of search engines, this synergy between content on the landing page and […]

3 Reasons Why Your Client Needs To Start Geo-Fencing

3 Reasons Why Your Client Needs To Start Geo-Fencing

One of the most exciting developments in Programmatic Advertising over the past few years has been the evolution of Geo-Fencing. Technological advancements have led to unprecedented, precise levels of targeting that your client needs to take advantage of! While Geo-Fencing capabilities vary depending on the Demand-Side Platform you’re using – some are actually just targeting a 1-mile radius – our solution is accurate to within 5 meters and comes with unparalleled conversion tracking. Here are just a few reasons why Geo-Fencing can substantially benefit your client: 1. Conquering the Competition One of the most effective marketing concepts, conquesting works by targeting people who we know are in-market for relevant products/services […]

CPM vs CPC Buying on Facebook

CPM vs CPC Buying on Facebook

Facebook ads can be bought, planned, and executed in a variety of different ways. With an assortment of campaign objectives, audience choices, budgeting options, placements, and diverse creative types Facebook advertising has the ability to tailor their algorithm to match any companies’ ROI goals. Once an advertiser decides on these many choices, they must decide which model they want to purchase their ads through. CPM vs CPC On Facebook’s ad platform, ads can be bought by using two different methods, the CPM model or the CPC model. “CPM” means cost per “mille” or the price one will pay for acquiring 1,000 impressions. CPC buying is the price a brand will […]

5 Tips For Using Google Search Console To Improve Your SEO

5 Tips For Using Google Search Console To Improve Your SEO

Did you know that Google has over 200 ranking factors? That’s a lot of rankings factors to consider when trying to get your website to rank. Don’t worry, I won’t be listing all 200… but we’re going to discuss how you can use Google Search Console to improve your SEO. Google Search Console (formerly known as Google Webmaster Tools) is a free tool that helps digital marketers better optimize a site for search. You are able to dig under the hood and find valuable information like site performance, crawl errors and website rankings in one place – making it a resource that helps digital marketers see the bigger picture when […]

The Value of Facebook Blueprint Certifications

The Value of Facebook Blueprint Certifications

Facebook offers two options to receive official certifications to set yourself apart as a Facebook Certified Professional, one for buying and one for planning. Facebook Blueprint Certifications are the only two certifications globally recognized by Facebook for advanced-level proficiency in the skills needed to advertise on their platform. They are the highest achievements you can earn in the eyes of Facebook due to the amount of commitment and dedication it takes to learn a particular set of skills. You need to invest in time and money in earning your Facebook Blueprint Certifications. Blueprint Certifications are highly respected in the Social Media Marketing industry due to the difficulty of the exams […]