How to Set Up Facebook Standard Events and Custom Conversions

How to Set Up Facebook Standard Events and Custom Conversions

Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? In this article, you’ll discover how to set up standard events and custom conversions to better track leads from your Facebook ads. To learn how to set up Facebook standard events and […] The post How to Set Up Facebook Standard Events and Custom Conversions appeared first on Social Media Examiner | Social Media Marketing.

Can B2C Marketing Succeed on LinkedIn?

Can B2C Marketing Succeed on LinkedIn?

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. So […]

How to Restart a WordPress Site – Reset WordPress (The Fast Way)

How to Restart a WordPress Site – Reset WordPress (The Fast Way)

Recently, one of our readers asked us, “How do I restart my WordPress site?”. This isn’t something that most users will need to do, but knowing how to reset WordPress can be very helpful in some situations. In this tutorial, we’ll show you how to restart or reset your WordPress site, the fast way. Why Restart a WordPress Site? Restarting or resetting WordPress is a process where you restore WordPress to the default settings. Think of it as a similar process to restoring your phone to the default “factory settings”. It will delete all your apps and customizations, so you can start over fresh. There are several situations where you […]

20 Mobile Apps to Create Stunning Social Media Visuals

20 Mobile Apps to Create Stunning Social Media Visuals

Ultimately, most of us find it much easier to remember content we’ve seen when it’s accompanied by visuals — which is why visuals are so widely used in marketing. For instance, nowadays, 80% of marketers use visual assets in their social media marketing content. But creating and adding visuals isn’t always easy, especially if you don’t have access to a designer or animator. Fortunately, there are plenty of apps you can use to create visual content on-the-go from your mobile device. Whether you want to tell your story through spacial photography, animated videos, or multi-image posts — you’ll find an app here that will help you take your content to […]

Does your Website Make the Grade in 2020?

Does your Website Make the Grade in 2020?

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. Fast forward to 2020, and […]

How to Convert Leads Using Instagram Stories

How to Convert Leads Using Instagram Stories

Want to add an email signup link to your Instagram stories? Wondering how to access the swipe-up feature, even without having 10K followers? In this article, you’ll discover how to reach, warm up, and convert new leads into becoming email subscribers via Instagram Stories. #1: Leverage Your Followers and Tag Other Accounts to Reach a […] The post How to Convert Leads Using Instagram Stories appeared first on Social Media Examiner | Social Media Marketing.

Third-party vs. In-house Delivery: A Guide to Informed Choice

Posted by MiriamEllis Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone […]

6 Best WooCommerce Payment Gateways for WordPress

6 Best WooCommerce Payment Gateways for WordPress

Are you looking for the best WooCommerce payment gateways for your online store? Choosing the right WooCommerce gateway for payments is a very important decision. It will have long term effects on the success and sustainability of your online business. In this article, we will compare the top WooCommerce payment gateways for WordPress, so you can choose the right option for your business. How to Choose The Best WooCommerce Payment Gateway If you have just started your WooCommerce store, then you will be faced with the decision to select and set up a payment gateway. Payment gateways are third-party service providers that enable you to accept online payments on your […]

How to Use Instagram as a Sales Funnel Without Ads

How to Use Instagram as a Sales Funnel Without Ads

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses […] The post How to Use Instagram as a Sales Funnel Without Ads appeared first on Social Media Examiner | Social Media Marketing.

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a […]