4 Ways Small Businesses Can Advertise on Amazon [IG]

4 Ways Small Businesses Can Advertise on Amazon [IG]

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands. Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible services, as well. But oftentimes, the e-commerce giant can feel […]

Your customers aren’t interested in your COVID messaging anymore, what now?

Your customers aren’t interested in your COVID messaging anymore, what now?

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey data collected by the Harris Poll (for GCI Health) and communications firm Mitto. The Harris survey found that 93% of respondents […]

Has your opinion about attending conferences changed? Take our survey

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to […]

SEOs and developers: Why they’re better together [Video]

SEOs and developers: Why they’re better together [Video]

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land, Google’s Martin Splitt shared his mission to shatter the divide between SEOs and […]

The 13 Best Email Template Builders for Any Budget

The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns. Then again, the fact that there are dozens of tools available can pose a challenge […]

8 Best WordPress Notification Bar Plugins (Compared)

8 Best WordPress Notification Bar Plugins (Compared)

Do you want to add a notification bar on your website? A floating bar or “hello bar” can be an effective and non-intrusive way to alert users about a sale or coupon. However, it could also get annoying if it’s not setup properly. For instance, a notification bar that takes half the screen on mobile is not a good user experience. In this article, we’ll help you pick the best WordPress notification bar plugins to boost traffic, get more subscribers, and increase sales. What to look for in a WordPress Notification Bar Plugin? There are plenty of WordPress notification bar plugins available in the market, but not all of them […]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand. Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. However, this might […]