Facebook Acquires GIF Platform GIPHY, Which Powers GIF Search on Various platforms

Facebook Acquires GIF Platform GIPHY, Which Powers GIF Search on Various platforms

Facebook has announced that it has acquired GIF platform GIPHY in a deal reported to be worth around $400 million. GIPHY is the most popular GIF database on the web, with its 500 million daily active users viewing more than 11 million hours of GIFs every day through various surfaces. GIPHY has been able to maximize its usage by offering API integration to a range of websites – including Facebook, Instagram, Twitter and TikTok, among others. Now, GIPHY will be brought into the Instagram team – as per Facebook: “A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook family […]

Google to sunset Gallery ads beta, focus on Image Extensions

Google to sunset Gallery ads beta, focus on Image Extensions

Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive industry with the auto ad unit, but didn’t gain enough traction with other verticals. Whereas Gallery ads required setting up a whole new ad format and having effective image assets on hand, image extensions have a much lower barrier to entry. Image extensions. Image extensions are still in closed beta, so you won’t see them […]

More missing Google My Business reviews appearing as publication speed picks up

In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google began to slowly publish some of the “backlogged” reviews. Speed picking up: all countries and most categories. The GMB support site notice was changed to read, “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” True to the use of the adverb “gradually,” many local SEOs were complaining that they still weren’t seeing the bulk of their customers’ reviews […]

6 Best Online Resume Website Builders (Easy to Use)

6 Best Online Resume Website Builders (Easy to Use)

Do you want to build an online resume website? Often beginners are not sure about which website builder to use to launch their resume site? Whether you want a simple one-page resume that you can download or a fully-featured website, you need the right tool for the job. In this article, we’ll compare the pros and cons of the best online resume website builders to help you land the job of your dreams. Why You Should Create an Online Resume Even if you don’t plan to ever send out a link to your resume, it’s still a great idea to create a resume website. Why? Because it’s highly likely that […]

Google Search Console API to stop supporting HTTP and JSON-RPC requests

Back in 2018, Google notified developers that it will end support for HTTP and JSON-RPC requests for its APIs. Today, Google announced on the Google Webmaster Twitter handle that this will be happening soon. HTTP & JSON-RPC requests. Google said that if you are using the Google Search Console API and batch HTTP and JSON-RPC requests, it will stop working soon. You might be using this method. Google noted that it continues “to see requests for the Search Console API like that.” This means that you may be using these methods. Google recommends users “check your implementations” to ensure you are not using HTTP and JSON-RPC requests. The announcement. Here […]

Brand Logos: The Good, The Bad, and The Most Questionable Designs

Brand Logos: The Good, The Bad, and The Most Questionable Designs

When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Your brand’s logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is […]

Risk-Averse Link Building – Best of Whiteboard Friday

Risk-Averse Link Building – Best of Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of […]

Data Shows Snapchat is Highly Influential in Getting Younger People to Vote

Data Shows Snapchat is Highly Influential in Getting Younger People to Vote

Could Snapchat play a key role in deciding who will become the next US President? It could certainly have an impact, based on the findings of two new reports. The first comes from Democracy Works, which found that of the 450,000 Snapchatters who registered to vote through its TurboVote process in 2018 – via a campaign that was actively promoted by Snap – around 57% then went on to vote in the US Midterms. That equates to around 260,000 extra votes cast as a direct result of a push via the app. Snapchat launched a range of election day stickers and Lenses to encourage users to vote in 2018, along with listings of […]

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram has launched a new ‘House of Instagram’ mini-site, which provides links to a range of guides, tips and resources for businesses, with a focus on the Australian market. The information hub includes overviews of how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools. It also includes an ‘A to Z of Instagram’ listing, which, according to Instagram: “[Provides] an inside look at some of the latest trends, incredible communities and creators on Instagram that connect their passion with people. Some you may have heard of, and some you’ll discover for the first time. It’s the A […]