Instagram’s Testing New Ways to Navigate Through Your Stories Feed

Instagram’s Testing New Ways to Navigate Through Your Stories Feed

Instagram is testing out some new ways to navigate through your Stories feed in the app, in order to help people find more Stories content that they’re interested in. Reverse engineering expert Jane Manchun Wong posted this example of one of the new tests in action, which would enable users to side the main Stories frame down to reveal the Stories tray at the top of the screen, then switch through to each. Wong also noted that Instagram has tested another variation of the same in the past – which prompted Instagram chief Adam Mosseri to weigh in, confirming that they are in fact testing new options to help people […]

Zoom Has Acquired Encrypted Messaging Service Keybase as it Continues to Up its Data Security Measures

Zoom Has Acquired Encrypted Messaging Service Keybase as it Continues to Up its Data Security Measures

With millions more people using Zoom amid the COVID-19 lockdowns, the platform is, logically, very keen to capitalize on that increased interest. But data security questions have clouded Zoom’s progress, and forced many to re-think their usage of the app. That’s prompted Zoom to take quick action, with its latest update on this front seeing it acquire encrypted messaging platform Keybase as it moves to further refine its back-end security systems. As explained by Zoom: “Since its launch in 2014, Keybase’s team of exceptional engineers has built a secure messaging and file-sharing service leveraging their deep encryption and security expertise. We are excited to integrate Keybase’s team into the Zoom family […]

New Research from Facebook Shows Engagement with Local News Providers Booming Amid COVID-19

New Research from Facebook Shows Engagement with Local News Providers Booming Amid COVID-19

Given the rapid evolution, and massive impact of COVID-19, on everybody, it’ll come as little surprise to discover that news organizations are seeing significant increases in online engagement at present. But the specifics of that engagement could reveal some valuable insights for your own content approach. This week, Facebook’s CrowdTangle analytics platform has published a new overview of Facebook Page engagement stats from over 2,700 US local news publishers’ during March and the first half of April 2020. And again, while the broader trends are as you might expect, the detail is interesting to note. First off, CrowdTangle says that local news pages saw a big spike in interest as COVID-19 cases began […]

Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins

Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins

Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins. As explained by Pinterest: “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins.”  The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected […]

How to Write the Perfect Page Title With SEO in Mind

How to Write the Perfect Page Title With SEO in Mind

In high school, the hardest part of writing an essay for me was coming up with the title. To be honest, titles are still a struggle for me to this day. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. And now I have to think about SEO as well. If you’re anything like me, it’s helpful to learn best practices you can refer to when you’re writing a title. Below, let’s learn how to write the perfect page title while keeping SEO in mind. Page Titles and SEO A page title is the title tag that tells a […]

Google’s got a new Shopping ad test — and it’s a weird one

Google’s got a new Shopping ad test — and it’s a weird one

Google is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more on the copy in a bit). The text is still in the Ads card, but as SEMrush notes, the average person is unlikely to understand it’s not an organic listing. Where does the text come from? This is actually a twist on a Showcase Shopping ad format. If you search for “earrings for gauged ears” […]

The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. As you can assume, it’s well worth understanding. But that’s easier said than done. Content marketing isn’t static. The landscape of the practice is constantly changing. It doesn’t look the same now as it did ten years ago, and in ten years it won’t look the same as it does now. It’s a difficult topic to pin down — one with […]

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]

For better SEO, don’t put all your eggs in the SEO basket

For better SEO, don’t put all your eggs in the SEO basket

SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is. It’s important, however, to point out that some of our best SEO campaigns have been for companies that invest in more than one marketing channel. Why is this? Over the last two years, we’ve seen Google increase its brand signals as a ranking factor and it’s apparent to me that this will continue as the […]

How to Set Up Google Analytics Goals for Your WordPress Site

How to Set Up Google Analytics Goals for Your WordPress Site

Do you want to track key metrics like email signups or sales for your site? Just looking at your website traffic overview report doesn’t give you the full picture. If you want your site to be successful, then you need detailed metrics like which pages are getting you the most signups, which traffic source is producing the best results, and more. This is where goal based reports come in. In this article, we’ll show you how to set up Google Analytics goals for your WordPress site. What Are Goals in Google Analytics? Goals are user interactions that you can track using Google Analytics. You can set up goals to measure […]