How to Display Your Facebook Timeline in WordPress

How to Display Your Facebook Timeline in WordPress

Do you want to show your Faecbook timeline posts on your website? By adding your Facebook updates to your website, you can keep users updated with real-time status and even boost your Facebook following. In this article, we’ll show you how to easily display your Facebook timeline in WordPress. Displaying Your Facebook Timeline in WordPress We’re going to use Smash Balloon’s Custom Facebook Feed Pro to add our Facebook timeline to our WordPress website. First, you need to go to the Smash Balloon website and download the Custom Facebook Feed Pro plugin. Next, you need to install and activate the plugin on your site. For more details, see our step […]

Google Performance Planner adds support for conversion delay and shared budgets

Google Performance Planner adds support for conversion delay and shared budgets

Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets across search campaigns as well as campaign plans that can be viewed and edited by other stakeholders. A screenshot of Performance Planner’s new sharing feature. Source: Google. Why we care Being able to account for the lag between when a user clicks on an ad and when they perform a conversion action can help advertisers get more accurate campaign projections. Shared budget projections may also make the Performance Planner tool more useful for advertisers managing their campaigns that way. And, […]

Why marketers should break SEO strategies into pre- and post-purchase

Why marketers should break SEO strategies into pre- and post-purchase

Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on how their customers are behaving. “But how can we then take information that we’ve acquired and then apply it to our strategies from an SEO strategy standpoint as well as from a marketing standpoint?” said Leslie Ramey, SEO Solutions Consultant at Botify. One approach she advocates for is breaking the approaches down into one bucket […]

Google Search Console Insights for content creators

Google Search Console Insights for content creators

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content and what resonates with their audiences. Search Console Insights uses both Search Console and Google Analytics data in one view. Google announced the beta today on Twitter, saying, “Today we’re starting to roll out a new experience to beta testers: Search Console Insights. It’s a way to provide content creators with the data they need to make informed decisions and […]

Instagram Influencer Marketing Myths, Debunked

Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn’t a job someone could aspire to be. But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, “What’s an influencer?” According to Influencer Marketing Hub, “An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.” On the other hand, Andrew Delaney, a senior […]

Fifteen Years Is a Long Time in SEO

Fifteen Years Is a Long Time in SEO

I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has […]

How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money on the table. Let me outline for you the sections […]

Facebook launches free ‘paid online events’ for SMBs and others

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.” Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, creators, educators and media publishers” to set up paid events or classes online and keep 100% the revenue themselves — except on iOS, where event hosts must give up the 30% “App-Store tax,” as Facebook called […]

7 Best Shopify Alternatives in 2020 (Cheaper and More Powerful)

7 Best Shopify Alternatives in 2020 (Cheaper and More Powerful)

Are you comparing Shopify alternatives to weigh their pros and cons? You might have thought about using Shopify to create an online store. While it’s a popular option, it may not be the best fit for your eCommerce business. In this article, we’ll compare the best Shopify alternatives along with their pros and cons, so you can choose the best platform to build an online store. Is Shopify the Right Choice for Your Online Store? Shopify is an all-in-one eCommerce platform. It handles all the technical details that goes into running an online store, like hosting, domain name, maintenance, software updates, and more. This makes Shopify a popular choice among […]