Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

We’re on the cusp of a monumental change in the trajectory of consumer buying behavior, with the ways in which people interact with brands, and each other, shifting significantly from what they were just a few short weeks ago. These few stats alone point to the scale of change brands are now faced with: eCommerce orders are up 108% Daily usage of Facebook is up 27%, YouTube is up 15% and TikTok is up 15% 42% of consumers believe the way they shop will fundamentally change With the world effectively in lockdown, people are now living online, and the vast majority of shopping and entertainment activity has shifted completely to […]

The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet. In fact, the platform has 690+ million members in over 200 countries and territories. That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts? Below, we’ll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Plus, we’ll dive into examples that show you how to execute posts like this. 1. Sensational Info-tainment Videos Posts Video content has been increasing in popularity on social media sites like Facebook and Instagram over the […]

5 Ways to Supercharge Your Email Marketing During the Coronavirus Outbreak [Infographic]

5 Ways to Supercharge Your Email Marketing During the Coronavirus Outbreak [Infographic]

Published May 1, 2020 Are you looking for ways to steer your business through the Coronavirus crisis? Want to know the key email marketing techniques you should pay attention to? The team from Digioh share their tips for success in this infographic. Here’s a quick summary: Send behavioral emails Get creative with segmentation Pay attention to your unsubscribes Capture more emails with personalized sign-up forms Bonus tips to get more emails opened & clicked Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Facebook’s Testing a ‘Hit Me Up’ Sticker to Prompt Message Interaction from Stories

Facebook’s Testing a ‘Hit Me Up’ Sticker to Prompt Message Interaction from Stories

With messaging use on the rise during the COVID-19 lockdowns, Facebook now appears to be looking for more ways to prompt direct engagement between users. Along with a new ‘DM Me’ sticker for Instagram Stories, which would enable users to message a Story creator with a tap on the sticker, Facebook is also working on a ‘Hit Me Up’ sticker for Facebook Stories, which would provide the same functionality, just with a different look (and on a different app, of course). As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new ‘hit Me Up’ sticker would enable Facebook Stories users to prompt a […]

LinkedIn Stories is Now Available to Users in Brazil

LinkedIn Stories is Now Available to Users in Brazil

LinkedIn is making its new Stories feature available to users in Brazil, while it’s also added new settings and details in the main app as it prepares for a wider launch of the function. As you can see here, LinkedIn Stories, which the company confirmed were coming back in February, look much the same as they do on Facebook and Instagram, with a Stories bar along the top of the screen, and various stickers and tools available to decorate your Stories frames. There’s also now more detail on Stories within the LinkedIn Help pages, including an overview, and FAQ documentation, which outlines more details about how the option works. Some […]

Search insights and shifting consumer behaviors and trends during COVID-19

Search insights and shifting consumer behaviors and trends during COVID-19

As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to […]

What SEOs can learn from COVID rankings volatility [Video]

What SEOs can learn from COVID rankings volatility [Video]

The disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3. During our search disruption session of Live with Search Engine Land, Oberstein, search consultant Marie Haynes, Olga Andrienko of SEMRush, Dr. Pete Meyers of Moz and Search Engine Land News Editor Barry Schwartz discussed how the drastic shift in search behavior may have prompted Google’s algorithms, resulting in over two weeks of rankings volatility. [embedded […]

25 Live Video Stats Marketers Need to Know in 2020

25 Live Video Stats Marketers Need to Know in 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and — most recently — LinkedIn, have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv, now cater specifically to live stream viewers. While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, […]

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Amazon’s advertising business grew roughly 44% in the first quarter. Click to enlarge. Amazon still keeps its ad business in an “Other” line item in its earning statements. Advertising comprises the bulk of that account, but we can’t precisely speak about ad revenue and growth because there are other things in that line item. On the earnings call Thursday, Amazon CFO Dave Fildes did say the company had a strong quarter in terms of ad revenue and that the revenue growth rate of advertising held steady from the prior quarter. Download our Guide to Digital Commerce Marketing Amazon did, of course, see some impact from COVID-19 in March with “some […]