How to Live Stream Successfully: A Preparation Checklist for Marketers

How to Live Stream Successfully: A Preparation Checklist for Marketers

Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.) But if you’re not sure how to run a live stream event on social media, fear not. We’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Instead, we’ve come up with a comprehensive checklist to help you plan your first — […]

7 Best Backlink Checker Tools – Free & Paid Options (Compared)

7 Best Backlink Checker Tools – Free & Paid Options (Compared)

Do you want to see where your backlinks are coming from? Or check on a competitor’s backlinks? Backlinks can help boost your search rankings and increase your traffic. In this guide, we’ll compare the best backlink checker tools that you can use to audit your site’s backlinks as well as competitor backlink profile. What Are Backlinks and Why Are They Important? A backlink is a link to your website from another website. In the eyes of search engines, backlinks are a bit like votes for your site. The more links you have, the higher your site is likely to rank in search engines. Not all backlinks are created equal, though. […]

New free version of Google Shopping rolling out now

New free version of Google Shopping rolling out now

Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all U.S. searchers will see it immediately, but by early next week, all U.S. searchers should see it. What it looks like. Some of you may see it now, where the lower half of the Google Shopping results are free. Here is a screenshot from Glenn Gab on Twitter. More. To learn more about this change, see our original story over here. Why we care. As we said in our original story, opening […]

Federal Court Approves Facebook’s $5 Billion Privacy Agreement with the FTC Over Cambridge Analytica

Federal Court Approves Facebook’s $5 Billion Privacy Agreement with the FTC Over Cambridge Analytica

Facebook is looking to move on from the Cambridge Analytica scandal, with the Federal Court this week approving its agreement with the FTC, that it made last July, which will see the company pay a $5 billion fine and implement strict new data privacy measures. As explained by Facebook’s Chief Privacy Officer Michael Protti: “On Thursday, a federal court officially approved the agreement we reached with the Federal Trade Commission (FTC) last July. This concludes the FTC’s investigation that began after the events surrounding Cambridge Analytica in 2018. […] With this agreement now in place, executive leaders at the company, including our CEO, will now certify our compliance with it quarterly […]

4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]

4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]

While the impacts of the COVID-19 pandemic are far-reaching, it’s impossible, at this stage, to fully understand just how significant the impact of coronavirus will be on how we live, how we interact, and how we engage with businesses moving forward. Some trends are immediate – increased panic buying in supermarkets, hand sanitizer selling out, home gym equipment on the rise. But over time, those short-term shifts evolve, and the trends that are now being established could actually be longer-term, particularly among younger, more impressionable demographic groups that are still developing key elements in their approach to life. Which is why this research is interesting – digital analytics provider Perksy has […]

Facebook Workplace Adds New Tools to Improve Information Flow and Employee Connection

Facebook Workplace Adds New Tools to Improve Information Flow and Employee Connection

With more people switching to working from home amid the COVID-19 lockdowns, Facebook is adding some new features to its professional Workplace platform, catering to both rising demand and usage trends. First off, Facebook is adding a new Knowledge Library where businesses will be able to keep company resources on the platform. As explained by Facebook: “Knowledge Library is a single place to create, store and share static content, like working from home advice or HR and expenses policies, so employees can discover and easily access the information they need at home or on the go.” Facebook says that the average employee wastes over nine hours per week searching for critical […]

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide some helpful indicators for your company page strategy. This week, LinkedIn has shared some new insights on both fronts, and there are some interesting trends of note among the more obvious shifts. First off, as noted, LinkedIn has seen a massive spike in company page posts mentioning COVID-19. In terms of engagement, LinkedIn […]

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Amid the COVID-19 shutdowns and the broader human impacts of the pandemic, it’s difficult for marketers to understand where they’re placed, and how they can, and should, maintain connection with their audiences at this time. And while research has shown that most consumers are still open to brand messaging during the crisis, situational awareness is key, and reaching people ‘in the right way’ is essential to effectiveness. To help with this, Instagram has this week shared some key tips on how brands can maintain audience connection via Instagram Stories. And there are some great notes to consider – here are Instagram’s six tips to get the most out of Stories during COVID-19. […]

Google Will Now Require All Advertisers to Confirm Their Identity Under Expansion of Verification Program

Google Will Now Require All Advertisers to Confirm Their Identity Under Expansion of Verification Program

Google will now require that all advertisers provide official documentation confirming who they are and where they’re based as part of a major expansion of its ad transparency requirements. As explained by Google: “In 2018, we announced a new identity verification policy for political advertisers. The policy requires all advertisers that want to run election ads on our platforms go through a verification program to confirm their identity. We display that identity in the ad unit so that users can learn more about the election ads they see on Google’s platforms. Since introducing this program, we’ve verified political advertisers in 30 countries. And now, to provide greater transparency and equip users […]