Microsoft Advertising adds support for multi-account Google imports

Microsoft Advertising adds support for multi-account Google imports

Microsoft Advertising now supports multi-account Google imports, the company announced Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns. The interface for multi-account imports. Source: Microsoft. Why we care Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on. More on the announcement While entire Google Ads accounts and/or specific campaigns can be imported, specific ad groups cannot be selected. Advertisers can also view their import schedules and histories for multiple […]

How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub […]

How to Display Recent Posts in WordPress

How to Display Recent Posts in WordPress

Do you want to show your recent posts in WordPress? Displaying recent posts help users easily discover your new content and spend more time on your site. You can add a list of your latest posts in your sidebar, after the end of your post content, inside your post content with a shortcode, in your footer widget area, or anywhere else you like. In this article, we will show you how to display recent posts in WordPress using a variety of different methods Why Add Recent Posts in WordPress? If you have been running a WordPress blog or website for a long time, then you may have some older articles […]

Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]

LinkedIn’s Testing Its Own Stories Feature: What Marketers Need to Know

LinkedIn’s Testing Its Own Stories Feature: What Marketers Need to Know

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn’s product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences […]

4 Pivots Companies Are Making in Light of COVID-19 [New Data]

4 Pivots Companies Are Making in Light of COVID-19 [New Data]

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see “somewhat slower” or “much slower” growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions. In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. Although sales email engagement has rebounded greatly to new highs in recent days, the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now. Both Sales and Marketing […]

Google launches search tips for when the query doesn’t return great matches

Google launches search tips for when the query doesn’t return great matches

Google today announced it is launching a new search feature that tries to help you rephrase your query when the search company cannot find relevant results on the web. Google said it is rolling out in the U.S. today “a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well” Who will see this. Google said you are unlikely to see this message because for most queries, Google does hope to give you great search results. But for “fairly small proportion of queries,” a Google spokesperson told us, you may see this message come up. The message will give you […]

Meet Reddit’s New Trending Takeover: Get Maximum Visibility for Your Brand & Message

Meet Reddit’s New Trending Takeover: Get Maximum Visibility for Your Brand & Message

With 430 million monthly active users, Reddit is the place to discover new trends and movements. The social sharing website operates like a popularity contest, i.e., upvoted content rises to the top, and downvoted content becomes less noticeable. As of March 2020, brands and advertisers can use the platform to make sure their ads are winning the popularity contest using Reddit’s trending new ad product: Trending Takeover. What is Reddit Trending Takeover? The Trending Takeover ad product gives advertisers more access to millions of Reddit users who are in an information-gathering mindset. It is active for 24 hours and is placed alongside popular and relevant trends and conversations of the […]

Twitter’s Testing a New Way to Display Retweets With Comments

Twitter’s Testing a New Way to Display Retweets With Comments

Twitter fans, rejoice. The platform is currently testing a new display format for retweets, which would incorporate both retweets and retweets with comments into a single, overall retweet count. As you can see in this tweet, shared by user Bruce Floyd, in this new display format, all of your various retweets would be incorporated into one data point. Simple, easy. This has been an annoyance for many Twitter users over time – up till now, Twitter has actually considered a retweet with comment to be a unique tweet in its own right, so it deliberately hasn’t included them in your total retweet count. Many have suggested that this is likely a […]

TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

This will be welcome news for social media managers looking to make the most of TikTok. This week, the platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc. The login option is at the top right of screen on the Trending page, but it doesn’t appear at the main home screen at this stage. Once you’re logged in, you can access your basic account info and check out a customized feed of content based on your preferences. You can also upload a video direct from desktop, providing another option […]