Tag Archives: #digitalmarketing

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub […]

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn’s product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences […]

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see “somewhat slower” or “much slower” growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions. In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. Although sales email engagement has rebounded greatly to new highs in recent days, the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now. Both Sales and Marketing […]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]