How to Craft Your Content Strategy, According to HubSpot’s Pillar Page Manager

How to Craft Your Content Strategy, According to HubSpot’s Pillar Page Manager

When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020? Keep Creating Clustered Content to Build Topic Authority Once upon a time (in 2017), HubSpot’s blog hit a massivetraffic plateau. Our team put their heads together and, after identifying some macro trends in search and content, decided to reorganize HubSpot’s blog into topic clusters. That reorganization, along with the introduction of a search […]

Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm updates during the COVID-19 outbreak? — Barry Schwartz (@rustybrick) March 16, 2020 Although the sentiment from poll participants was relatively split, Bing’s Frédéric Dubut and Google’s John Mueller have said that their respective companies should continue to improve algorithms to serve users during these times — a perspective that was echoed by all of the […]

How to Schedule Coupons in WooCommerce (and Save Time)

How to Schedule Coupons in WooCommerce (and Save Time)

Have you ever wanted to schedule coupons on your online store? Scheduling coupons allows you to easily run seasonal or time-sensitive sale campaigns without having to worry about turning it on / off at specific times. In this guide, we’ll share our step by step process on how to easily schedule coupons in WooCommerce (and save time). Why Create Scheduled Coupons in WooCommerce? Coupons are a great way to promote your online store and make more sales. However creating coupons for different holiday campaigns, making the sale go live at certain times, and then turning it off at the deadline can be a lot of work. This is why all […]

Pro Tip: How to overcome obstacles to try new PPC tactics

Pro Tip: How to overcome obstacles to try new PPC tactics

Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources to create new videos or images, then maybe a channel’s tools can help. Here are a few examples: Google: I’ve found that some clients have video available but they’re just too long. If you’ve run into the same problem, you could enlist in the Bumper Machine Beta and have Google’s Bumper Machine create six-second bumper […]

Gen Z Searches For Online Content Differently: What Marketers Need to Know

Gen Z Searches For Online Content Differently: What Marketers Need to Know

Gen Z enters adulthood and gains more and more purchasing power, it’s apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z’s technological influence makes them different from older age groups. They’re also noticing key generational behaviors that could change the way brands market to younger audiences. For example, Gen Z is more frugal than millennials, chooses practicality over customer experience, has less brand loyalty than past generations, and — oddly enough — prefers real-life conversation to social media chatter. Aside from the differences above, Gen Z also consumes content differently from how older […]

Did you know that Google employs 810 features on its SERPs?

Did you know that Google employs 810 features on its SERPs?

Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up at a given time – I mean, that would virtually be impossible. According to research conducted by SEO Clarity, about 161 of those features are found on more than 0.2% of keywords. What does this mean to you, the SEO? Google’s features aren’t just to impress you. What you’re seeing is that users are being affected in how they respond to search results and are influenced in what they click on. […]

Facebook Expands Messenger Kids to More Regions, Adds New Connection Options

Facebook Expands Messenger Kids to More Regions, Adds New Connection Options

With most schools shut down due to the COVID-19 pandemic, Facebook is making Facebook Kids available in more regions, while it’s also providing some new tools to help kids find and connect with others in the app. As per Facebook: “Starting today, kids in more than 70 new countries around the world can use Messenger Kids, with more coming soon.” That’s a significant expansion – up till now, Messenger Kids has only been available in the US, Canada, Mexico, Peru, and Thailand. Now, a lot more parents will have the option of downloading the app for their kids – which will no doubt also spark a whole new round of privacy […]

Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Let me ask you a question. If you could learn any skill in one hour, what would it be? When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot’s training division) is one of those online providers that offers entirely free education. If you’re hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Side note: If you’re looking to improve your virtual golf game, you may want to look elsewhere. In the HubSpot Academy courses and certifications tab, you’ll find courses covering a range of […]

Fake reviews problem is much worse than people know

Fake reviews problem is much worse than people know

Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites, according to Curtis Boyd, whose company Objection.co helps businesses identify and remove fraudulent online reviews. Fake Review Types According to Boyd, there are five primary sources or types of fake reviews that his company sees: Vendors that sell both positive and negative online reviews. Business owners directly or indirectly generating fake reviews for themselves (through […]