Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Let me ask you a question. If you could learn any skill in one hour, what would it be? When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot’s training division) is one of those online providers that offers entirely free education. If you’re hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Side note: If you’re looking to improve your virtual golf game, you may want to look elsewhere. In the HubSpot Academy courses and certifications tab, you’ll find courses covering a range of […]

Fake reviews problem is much worse than people know

Fake reviews problem is much worse than people know

Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites, according to Curtis Boyd, whose company Objection.co helps businesses identify and remove fraudulent online reviews. Fake Review Types According to Boyd, there are five primary sources or types of fake reviews that his company sees: Vendors that sell both positive and negative online reviews. Business owners directly or indirectly generating fake reviews for themselves (through […]

Google testing Question Hub in US for COVID related queries

Google testing Question Hub in US for COVID related queries

Back in 2018 Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, as a way for searchers to let Google know when they haven’t been able to find the content they are searching for. Now this is being tested in U.S. based Google searches as a way for Google to identifying content gaps for COVID-related queries, a Google spokesperson told Search Engine Land. What it looks like. Dan Leibson sent me an example of this via Twitter this morning. But he is in the U.S., not India, so I asked Google why someone in the U.S. […]

Facebook Purchases Majority Stake in Indian Internet Provider Jio for $5.7 Billion

Facebook Purchases Majority Stake in Indian Internet Provider Jio for $5.7 Billion

If you wanted to know how much value Facebook sees in the emerging Indian market, this deal certainly provides some indication. After recent reports that Facebook was looking to acquire a stake in Indian internet provider Jio, The Social Network has now confirmed that it has purchased a majority stake in the Reliance-owned venture for a massive $US5.7 billion. As explained by Facebook: “Today we are announcing a $5.7 billion, or INR 43,574 crore, investment in Jio Platforms Limited, part of Reliance Industries Limited, making Facebook its largest minority shareholder. The investment underscores our commitment to India, and our excitement for the dramatic transformation that Jio has spurred in the […]

Instagram’s Working on New Stickers That Would Enable Users to Promote Business Profiles in Stories

Instagram’s Working on New Stickers That Would Enable Users to Promote Business Profiles in Stories

Instagram looks to be testing a new Stories sticker option which would enable users to share a business profile with their followers, including a header and a three-image preview that links through to a brand’s on-platform presence. As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new ‘Share Professional’ sticker would enable users to add in an Instagram @profile, which would then pull in thumbnails of the most recent three posts from that account. That preview could then be used as a promotional tool in Instagram Stories – you could promote the business of a friend, a service that’s helped you out, or […]

Snapchat Posts Increases in Both Users and Revenue in Q1 2020 Report

Snapchat Posts Increases in Both Users and Revenue in Q1 2020 Report

With the global COVID-19 shutdowns set to significantly impact Q2 2020 reports, Q1 may be the best true indicator we have for some time as to where the major social platforms are placed, and how their growth plans are actually panning out in a normal operating environment. On that front, Snapchat, and parent company Snap Inc., would appear to be on the right track, maybe not for transcendent growth, but for stable, steady increases that look set to solidify its position within the social media space. First off, on active users – Snapchat posted an increase of 11 million DAU on its last report to 229 million – which represents […]

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Facebook is abandoning its push to have all advertisers to switch to its automated Campaign Budget Optimization process, which would have seen the removal of manual ad set budgeting options from the available tools for ad management. Campaign Budget Optimization – or CBO for short – enables advertisers to set a central campaign budget for all of their ad sets, which Facebook’s systems then automatically pull from, in real-time, based on the relative performance of each. The idea is that CBO facilitates better outcomes by distributing your ad spend to the ads that perform best, which produces better outcomes for Facebook’s ad products, and ideally, better results for advertising brands. Back […]

Facebook Expands Access to its Cartoonish ‘Avatars’ to European Users

Facebook Expands Access to its Cartoonish ‘Avatars’ to European Users

Facebook has this week announced the expanded roll-out of its ‘Avatars’ custom, Bitmoji-like characters, which it first launched to Australian users in June last year. As per Facebook’s EMEA Communications manager Alexandru Voica: “We’re expanding Avatars across Europe, and are excited to give people in these countries a new way to express themselves and convey more of their identity. Avatars let people create a new persona, allowing them to share across Facebook and Messenger in a more light-hearted way.” As noted, Facebook first launched Avatars to Australian users last June, providing an option to create your own cartoonish likeness, which can then be added to stickers that can be used […]

WhatsApp Partners With WHO on New ‘Together at Home’ Sticker Pack to Boost COVID-19 Messaging

WhatsApp Partners With WHO on New ‘Together at Home’ Sticker Pack to Boost COVID-19 Messaging

WhatsApp has launched a new sticker pack, in conjunction with the WHO, to help spread key health messaging among its user base, in order to reduce the ongoing spread of COVID-19. We worked together with @WHO on a new ‘Together at Home’ sticker pack to help people stay connected throughout this moment and beyond. Send an air high five, celebrate our medical heroes, or show love to a personal hero in your life. Available now in your WhatsApp. pic.twitter.com/6xjKylYzRd — WhatsApp Inc. (@WhatsApp) April 21, 2020 As explained by WhatsApp: “We’re excited to work with The World Health Organization to launch the “Together at Home” sticker pack that will help […]

LinkedIn Reports 3x Increase in LinkedIn Learning Usage Amid COVID-19 Lockdowns

LinkedIn Reports 3x Increase in LinkedIn Learning Usage Amid COVID-19 Lockdowns

With no social events taking up people’s time, most of us are looking for remote entertainment options. And one way that an increasing number of people are looking to utilize their free capacity is via professional development, and learning new skills that can help to advance their skills and career prospects. Underlining this, LinkedIn has reported that it’s seeing a big increase in demand for its LinkedIn Learning professional development courses. As per LinkedIn: “As our social and professional norms shift, people are turning to learning to help them get through. In the first week of April, people watched 1.7M hours of learning content on LinkedIn Learning vs. 560K hours […]