Google Makes Google Shopping Listings Available for Free as It Seeks to Expand Its eCommerce Stake

Google Makes Google Shopping Listings Available for Free as It Seeks to Expand Its eCommerce Stake

Google’s seeking to bolster its stake in eCommerce by making Google Shopping listings available for free, a surface that, up till now, has been a paid option, based on Google’s regular ad bidding process. As per Google: “Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.” Google says that this update has been in development for some time, […]

YouTube’s Looking to Add More Brand Safety Controls, and More Insight Options for Creators

YouTube’s Looking to Add More Brand Safety Controls, and More Insight Options for Creators

YouTube is making some changes to its YouTube Measurement Program, while it’s also adding a new option that will enable brands to stop their ads being shown alongside “unsuitable” content. First off, on measurement – as reported by AdAge, YouTube is adding five new partners to its YouTube Measurement Program, which enables selected vendors to provide advertisers with in-depth data insights via YouTube’s API. The measurement partners being added are Channel Factory, DoubleVerify, Integral Ad Science, Sightly and VuePlanner, expanding the available data options to track brand safety, placement, performance, etc. At the same time, YouTube has also removed OpenSlate from the program after a disagreement over what OpenSlate would be allowed to […]

Facebook Outlines Improved Detection of Fake Accounts Based on Rejection of Friend Requests

Facebook Outlines Improved Detection of Fake Accounts Based on Rejection of Friend Requests

Facebook has outlined its latest advancement in the early detection and removal of fake profiles, this time through the use of data related to friend requests, and the variance in friend request rejection between real people and fake profiles. As explained by Facebook: “Online social networks are frequently targeted by malicious actors who create fake accounts for the purpose of carrying out abuse. Broadly, abuse is conducted in three phases. First, malicious actors create accounts. Then, these accounts need to establish connections with real users (e.g., by sending friend requests on Facebook). Finally, once they establish a sufficient number of connections, fake accounts can expose their social networks to a […]

How Google SERP Layouts Affect Searching Behavior

How Google SERP Layouts Affect Searching Behavior

There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into play. What is biometric technology and how can marketers use it? Biometric […]

5 Benefits of Educating Prospects With Free Content

5 Benefits of Educating Prospects With Free Content

In the marketing world, the infamous free content debate seems to be everlasting. “If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?” It’s easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Wrong. In fact, offering free content to your target audience and prospective customers can actually do the opposite. Providing education on the topics related to and about the products and services you offer can help you boost […]

How to Launch a Mobile App in 2020 [Complete Guide]

How to Launch a Mobile App in 2020 [Complete Guide]

The other day, I signed up for a friend’s solidcore Pilates class. Once I’d paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Undoubtedly, the ability to use the business’s app was a major component in me becoming a more loyal member. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. Nowadays, it’s not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for […]

Google not indexing new content again

Google not indexing new content again

It appears Google is having issues indexing new and fresh content again. When I try to find new articles from sites that Google generally indexes in real time, such as the Wall Street Journal, New York Times and this site, Google is not showing these stories or URLs in the index. New content not showing in Google. You can try some example searches yourself, for example, do a site command search for new articles from the Wall Street Journal by searching for [site:wsj.com] and filtering results for the past hour. All I see are a select number of random category pages, some pages in a different language, but zero recent […]

Schema.org vs. what Google supports: Know the difference [Video]

Schema.org vs. what Google supports: Know the difference [Video]

[embedded content] Schema.org produces, maintains and promotes structured data for site owners to mark up their content with. Search engines may choose to support structured data markup so that they can provide users with enhanced search results. However, search engines like Google don’t support the full gamut of structured data types. “All the schema that we work with is on the developer documentation,” explained Daniel Waisberg, search advocate at Google, acknowledging the gap between all the structured data types available from Schema.org and the types that Google currently supports. Site owners are free to mark up their content with whatever structured data they feel is appropriate, but Google will only […]

6 Tips for Creating Content That Spreads Naturally

6 Tips for Creating Content That Spreads Naturally

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market your business isn’t a new concept, so doing the bare minimum won’t cut it. Don’t believe me? Think about how often content is shared across the web — for instance, there are over 2.45 billion Facebook users and over 500 million Tweets shared per day on Twitter — and that’s only two of the several popular social platforms. Needless to say, there’s a lot of content […]

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts. The new ad targeting types are Company Category and Company Growth Rate. Company Category Company Category in LinkedIn Ads is a curated list from Forbes, Fortune, and LinkedIn. Forbes and Fortune publish their lists publicly, and this is easy for someone at LinkedIn to simply compile the list into a Matched Audience list and make available for every advertiser to […]