Facebook Launches New Gaming App to Challenge Twitch, YouTube

Facebook Launches New Gaming App to Challenge Twitch, YouTube

With Facebook gaining momentum in the gaming market, The Social Network is looking to tap into the rising popularity of gaming during the COVID-19 pandemic with the launch of a new, dedicated Facebook Gaming app which incorporates gaming content, play options and groups. The app will initially be available in Android, with iOS to follow soon. As you can see above, Facbook Gaming has three key elements: Watch – This is where streamers call home. Plus, discover new videos from the biggest esports and gaming’s top publishers. On Facebook Gaming, there’s a whole world of gaming waiting for you to tune in. Play – Play instant games anytime, anywhere, without […]

Anti-Lockdown Protests Provide New Challenges for Facebook’s Censorship Rules

Anti-Lockdown Protests Provide New Challenges for Facebook’s Censorship Rules

The COVID-19 pandemic has provided a new set of challenges for Facebook’s rules around political speech, and what it deems acceptable, or not, on its platform. In many respects, the importance of accurate, timely, authoritative information has outweighed Facebook’s usual reluctance to enforce strict rules around what can and cannot be posted, but it’s also lead to some more delicate situations regarding potential censorship, and where Facebook will draw the line with respect to the discussions around the pandemic. The sale of face masks has been banned, myths around cures are not allowed. Facebook also recently started removing posts which suggest that 5G signal towers could exacerbate COVID-19’s spread. And […]

Facebook Provides New COVID-19 Symptom Maps to Assist in Response Planning

Facebook Provides New COVID-19 Symptom Maps to Assist in Response Planning

Facebook, in conjunction with Carnegie Melon, has this week published the first of its new COVID-19 symptom tracking maps, which may help authorities in planning for future outbreaks by highlighting where groups of people are experiencing coronavirus symptoms across the US. The maps use self-reported symptom data from Facebook users, then pin that info onto map locations, highlighting key areas of potential spread. That can provide key early indicators of potential problem areas – as explained by Facebook CEO Mark Zuckerberg: “Understanding how COVID-19 is spreading is critical for local governments and public health officials as they allocate scarce resources like ventilators and PPE, and eventually to decide when it is […]

Google Provides New COVID-19 Notification Tools for Websites via Google Optimize

Google Provides New COVID-19 Notification Tools for Websites via Google Optimize

Google has added some new tools to its Google Optimize website experimentation platform in order to help businesses communicate operational changes as a result of COVID-19. First off, Google has launched a new banner option which enables businesses to add a simple notification along the top of their website to highlight key business changes due to the COVID-19 lockdowns. As explained by Google: “Once you log into your Optimize account you can add a message to the top of your site by clicking “Add a banner.” You can use our templated banner or customize it by editing the color, size, and text. We recommend you use a color that stands […]

Content Marketing KPIs: Which Ones Should You Track? [Infographic]

Content Marketing KPIs: Which Ones Should You Track? [Infographic]

Are you tracking the right digital marketing metrics in alignment with your brand goals? Are your online results linked to your bottom-line performance – i.e. the actual sales made and revenue generated as a result? If you’re not connecting the right dots, then all the Instagram Likes in the world won’t matter – you need to ensure that you’re aiming for the right targets if you want to maximize business benefit. And while it can be easy to get sucked into the trap of vanity metrics, by refocusing on the right KPIs you can still get your process back on track. So what are the right KPIs, and how do […]

Pinterest Search Trends During COVID-19 [Infographic]

Pinterest Search Trends During COVID-19 [Infographic]

With Pinterest seeing increased usage amid the COVID-19 lockdowns, social media management tool Tailwind has compiled a new listing of rising search trends to help you tap into the latest shifts. The trends are likely much as you would expect – increases in topics related to self-care, home-schooling, board games, etc. But Tailwind’s listing provides specific insight into the key search queries within each segment, which could help you devise a more effective Pin strategy. In addition to this, Tailwind has also launched a new $1 million Small Business Relief Program, to help SMBs impacted by the COVID-19 shutdowns across the globe. Recipients of grants from the program will receive up […]

How To Master Writing Advertorials

How To Master Writing Advertorials

I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon Appetit chef, Carla Lalli Music, hosts “Back to Back Chef” on the channel, but also has a few recipe videos. Recently, I went to browse the official website to purchase merchandise. (Hey, I have to represent my favorites!) What I found, in addition to the […]

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

Despite what you might hear, Facebook marketing is not dead. Even with the recent rise of other social media platforms like Instagram, LinkedIn, Youtube, TikTok, and the likes, with over 2.4 billion users, Facebook is still the world’s largest social media platform. And, of those 2.4 billion users, the vast majority spend an average of 60 minutes on Facebook every day. Let that sink in for a second — considering the average person sleeps eight hours a day, that means about 7% of their waking hours are spent with their eyes glued to Facebook. With those stats alone, it’s safe to say that Facebook is alive and well. But why […]

Marketing Guest Blogging Guidelines [2020 Edition]

Marketing Guest Blogging Guidelines [2020 Edition]

Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here. The award-winning HubSpot Blogs have over 7 million monthly visits, and we’re always looking for more brilliant contributors to join our ranks. If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you. Please take some time to review this entire page — it should answer any questions you have about what kind of content we’re looking for and how the submission process works. Also, we value your pitch, but due to […]

Local businesses can solicit GoFundMe donations via Bing Places

Local businesses can solicit GoFundMe donations via Bing Places

Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe and Bing will display a donation button within its local listing page. The donate button within a local listing. Source: Bing. Why we care Many local businesses have had to change operating hours, temporarily close or shift their business models to protect their customers and staff and comply with local stay at home orders and business restrictions. Creating a fundraising campaign is one way to help offset lost revenue during the crisis. Featuring a […]