How to Create a Remote Work Schedule that Works for You

How to Create a Remote Work Schedule that Works for You

Whether you’re a new or experienced remote employee, you’ve probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you’re on a roll and about to get everything on your to-do list done, you might look out the window, realize how dark it is, and discover that you’ve worked straight through dinner. At HubSpot, where we have a fleet of over 300 full-time remote employees, we hear about the above scenario a lot. And, we’ve also seen that remote […]

How to Block Contact Form Spam in WordPress (5 Proven Ways)

How to Block Contact Form Spam in WordPress (5 Proven Ways)

Are you getting a lot of spam messages through your website contact form? This can be really frustrating and time consuming to deal with. The good news is that there are automated ways to stop contact form spam in WordPress. In this article, we will share 5 different ways to reduce and block contact form spam in WordPress. Why You Need to Block Contact Form Spam Contact form spam is usually automated. It’s an issue even for small, little-known websites as it’s carried out by “bots” that automatically send spam. These spambots crawl websites and look for non-secure forms, so they can email you spammy links. They may also try […]

5 Proven Social Media Engagement Strategies for 2020

5 Proven Social Media Engagement Strategies for 2020

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want to call it an acronym, but how would you pronounce […]

How COVID-19 may change the SERP forever

How COVID-19 may change the SERP forever

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently. The uniqueness of the COVID-19 SERP The SERP Google shows for many queries directly related to COVID-19 (i.e., anything from coronavirus to COVID-19 cure) is unique in two essential ways: The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the […]

Video: Ari Nahmani on local SEO and e-commerce in Google search

Video: Ari Nahmani on local SEO and e-commerce in Google search

On my super short vacation to Israel a few months ago, I had the opportunity to interview several SEOs including one named Ari Nahmani from Kahena. We spoke about two topics; hyperlocal SEO and managing e-commerce in Google search. On the local SEO front, he explained how local SEO can be a bit more complex than normal SEO because of the proximity factors, amongst other things. When it comes to multinational brands with numerous locations, things can get even more complex. But making sure you are fully able to report on conversions and show the value to your customers is key. E-commerce is challenging, you are not just competing with […]

How Instapage Customers are Giving Back to the Community During the Coronavirus Crisis (5 Examples)

How Instapage Customers are Giving Back to the Community During the Coronavirus Crisis (5 Examples)

As COVID-19 continues to dominate the news cycle, you’ve likely noticed that many companies around the world are giving back to those in need. Contributions ranging from financial donations, medical supplies, reallocating resources to help fight the virus, and more. You can see an extensive list of companies and their contributions during the pandemic here, some of which include: Let’s see how Instapage customers are giving back during this unprecedented time. Beekeeper: Crisis-Ready Kit While many companies swiftly implemented work from home policies, the solution for organizations with frontline workers wasn’t as straightforward. Being a SaaS platform for frontline employees, the core industries that Beekeeper serves such as manufacturing, retail, […]

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. If enough people participate in the exchanges, a campaign can go viral. Thus, the summer of the chicken sandwich, led by fast food chain Popeye’s, takes the cake for my favorite campaign. When Popeyes’ chicken sandwich appeared on […]

The Australian Government Looks to Implement New Laws to Make Google and Facebook Pay News Publishers

The Australian Government Looks to Implement New Laws to Make Google and Facebook Pay News Publishers

In what could be a significant move in the broader regulation of the digital eco-sphere, the Australian Government has announced that it’s looking to provide financial assistance to struggling local news organizations by implementing a new, mandatory code of conduct which would require Google and Facebook to share any revenue they generate as a result of news content with the relevant publishers of such material. As per Australian Treasurer Josh Frydenberg: “The Government has instructed the Australian Competition and Consumer Commission (ACCC) to develop a mandatory code to address commercial arrangements between digital platforms and news media businesses. Among the elements the code will cover include the sharing of data, ranking […]

Why Site Speed Still Matters (Revisited)

Why Site Speed Still Matters (Revisited)

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. No content or channel […]