How to Create a Productive Remote Team During the COVID-19 Crisis

How to Create a Productive Remote Team During the COVID-19 Crisis

At Main Street ROI, our team has been working remotely for the last 10 years, so the COVID-19 pandemic has not affected our work environment.  Except, of course, for our team members with kids who are now juggling working from home with home-schooling (myself included). But for many businesses working remotely is new, and likely scary, territory.  How do you ensure productivity across your team when you’re not physically in the same office?  How do you maintain your company culture?  How do you maintain work/life balance? Those are just a few questions you may be asking yourself in this new remote environment.  The goal of this article is to answer […]

How Different Generations of Consumers Use Social Media [Infographic]

How Different Generations of Consumers Use Social Media [Infographic]

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence. But that’s Millennials, a generation that’s largely grown up online, and those response figures vary significantly across the different age brackets – so which platforms should you be focusing on to reach your target market? To provide more insight, the team at Animoto broke their research down by generation. Some of their key findings include: Gen Z chose Instagram as the platform to follow brands Baby boomers spend most of their time on YouTube and the Facebook Feed Gen Z, Millennials, and Gen X selected […]

Top YouTube Statistics That Matter In 2020 [Infographic]

Top YouTube Statistics That Matter In 2020 [Infographic]

YouTube is the default video platform of the web. Sure, many social media platforms have seen an unprecedented rise, with videos being their most consumed type of content. However, the mindset of users while logging in to YouTube is to watch videos purposely. In the YouTube statistics below, there are four sections. In the first two sections, you’ll see YouTube demographics, competition on the platform, and the skewed viewership of popular channels. Then there’s some great news for businesses looking to leverage YouTube for their marketing efforts (Hint: The production quality isn’t as important as you might expect, but something else is). There are also data-backed recommendations to get more […]

How to Successfully Remote #WFH, According to 6 Social Media Professionals

How to Successfully Remote #WFH, According to 6 Social Media Professionals

Recently, Melissa Teng had the rare opportunity to get creative with her bathtub at home. Teng, the co-founder and creative director at lifestyle blog Wit and Folly, was working on a social media project with a skincare line. She set up her bathtub space with lights, candles, and bath bubbles. Then, she put herself in the tub as the model. If this were any another time, Teng might have hired someone else to model for the project, but that simply isn’t possible during the COVID-19 pandemic. Individuals everywhere are following social distancing, and staying at home to help minimize public health risk of the coronavirus. In many respects, social media […]

LinkedIn Is Working on Polls and a New Hashtag ‘Presentation Mode’

LinkedIn Is Working on Polls and a New Hashtag ‘Presentation Mode’

This could be a big one for LinkedIn marketers – according to a new discovery in the back-end code of the app, LinkedIn is developing its own poll option for posts, which would give users the capacity to query their LinkedIn followers on anything and everything. As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new poll option would be made available within your post composer options. When selected, users would be able to add a question, then include up to four possible answers to choose from. You’d then be able to set the poll duration and post it, as you would a […]

Facebook Publishes New Marketing Insights Around Ramadan

Facebook Publishes New Marketing Insights Around Ramadan

With Ramadan approaching, Facebook has this week published a new set of insights, and a new mini-site, dedicated to helping marketers connect with audiences around the annual celebration. As per Facebook: “Brands have an opportunity to create meaningful connections during Ramadan by being of service to observers and taking stands on the values and issues important to the community. This should be done in a respectful way because, while business opportunities exist during the month, it is a special time for the community, particularly now when there’s a crisis at hand.” Facebook’s Ramadan usage insights are separated into nine different regional markets, along with a collection of global stats on […]

Facebook Conducts Research to Measure Angst Caused by Misinterpretation in Comments

Facebook Conducts Research to Measure Angst Caused by Misinterpretation in Comments

Amid all the angst and disagreement online, which has arguably lead to more societal division, and tribalism within communities, how much of that negativity is actually triggered by misinterpretation? People get angry at each other’s tweets, comments and posts all the time, but is that anger justified? How often do you post something, only to have others read it the wrong way, and respond more aggressively than you might have expected? This has always been a challenge in text-based communication – without visual cues and other signals, sometimes, context gets lost in translation. It’s also particularly the case with sarcasm – for example, comedy writer Megan Amram recently tweeted this: […]

Facebook Unveils New ‘Care’ Reactions to Help Express Responses to COVID-19

Facebook Unveils New ‘Care’ Reactions to Help Express Responses to COVID-19

After it was spotted in testing late last month, Facebook has now officially unveiled its new ‘Care’ Reactions for both Facebook and Messenger, which will provide another quick response option for COVID-19 related updates. As you can see here, on Facebook, the ‘Care’ Reaction depicts a smiley face character hugging a heart, and will be the seventh Reaction added to the set. On Messenger, you’ll now have the option to change the existing ‘Heart’ response to a purple, beating animation of the same. Facebook says that the new Reaction will give users another way to express a relevant emotion amid the current crisis, and better connect with other users. As […]

7 Best WordPress Plugins to Clone or Duplicate a Site (Compared)

7 Best WordPress Plugins to Clone or Duplicate a Site (Compared)

Do you want to move your site to a new web host? Or perhaps you want to create a staging version of your site where you can try out new plugins without affecting your live site. You can move your site manually, but it is a technical process that’s extremely time-consuming and prone to errors. In this article, we’ll share the best WordPress plugins to clone or duplicate a site to help you save time and hassle. When Might You Want to Clone or Duplicate a Site? There are plenty of situations where you might want to make a copy of your website. You may need to: Move your site […]