Becoming Well-Known: Your Plan to Becoming a Recognized Expert

Becoming Well-Known: Your Plan to Becoming a Recognized Expert

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

Not long ago, Google started allowing “chains” (businesses with more than 10 locations) and partners to publish COVID-19 Google Posts at scale using the Google My Business (GMB) API. More recently that became possible for non-COVID Posts as well. This is a big deal for brands, but will it last? Google Posts have not been widely adopted by business owners and brands. But for those using them, they can be a very effective way to convey important information or promotions to customers and have become an important communication tool during the coronavirus outbreak. Google Posts can appear in the local panel on Google local search results as well as in […]

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9 Examples)

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9 Examples)

Would you like to learn a secret? World-class product marketers, copywriters, and Facebook advertisers are not creative geniuses. The idea that they sit at their desk and craft money-making copy is passé and outdated. Even the most famous marketers will confess they’re not that enlightened. A marketer’s role is to serve their customers by understanding how the product or service solves someone’s problems. So when you write a Facebook ad or any other marketing material, you serve the customer by stating: What the customer wants. What the customer wants to avoid. What outcome the customer wants to receive. As Neil Eneix of Fannit puts it, Customers expect their experience to […]

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Before we dive in, a quick refresher on these ad formats. YouTube’s TrueView Discovery ads can appear in YouTube search results, watch pages and even the homepage. They include an image thumbnail, headline, view count and (sometimes) a description. When a user clicks on a TrueView for Discovery ad, they’re taken to the YouTube watch or advertiser’s channel page to watch the video. The top result in this YouTube search is a TrueView Discovery ads. I’ve written more about using TrueView for Discover ads in an earlier column, which […]

Instagram’s Working on an Option to Simulcast Instagram Live Streams to Facebook

This could be interesting. According to a new discovery by Alessandro Paluzzi, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time. This screenshot is from the Story settings menu on Instagram – when checked, as per the description, this would see your future Instagram Live broadcasts also appear on Facebook. That could greatly expand your live-stream reach, and make it a more appealing option. Right now, you have the capacity to save your Instagram Live stream to your camera roll after the completion of your broadcast, which […]

Facebook Outlines Plan to Return Employees to Work, Cancels Planned Physical Events Through to June

Facebook Outlines Plan to Return Employees to Work, Cancels Planned Physical Events Through to June

Facebook CEO Mark Zuckerberg has outlined a rough plan for getting Facebook employees back to normal operations, which will align with a staggered approach to get all regions back on track in the wake of the COVID-19 lockdowns. Right now, of course, we don’t know how long the lockdowns will persist, but Zuckerberg has provided some guidance as to Facebook’s plans, and how it will seek to work around other, more critical elements of society, especially given that the majority of Facebook’s staff are able to work remotely and don’t need, as such, to be among the first wave. As per Zuckerberg: “We will require the vast majority of our employees […]

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Amid rising usage during the COVID-19 lockdowns, Pinterest has seen the emergence of a range of new search trends, which could provide some valuable insight for brands looking to use the platform to connect with their audiences. And brands should, indeed, be considering Pinterest. The platform has seen a 44% YoY increase in Pinners engaging with shopping Pins on the platform, with many replacing their regular mall browsing with looking through Pins instead. That could present significant opportunity – to give you a better idea of some of the key shifts, Pinterest has this week highlighted three key, emerging trend areas. First off is food – Pinterest says that the […]

TikTok Is Launching New Parental Controls to Better Protect Minors in the App

TikTok Is Launching New Parental Controls to Better Protect Minors in the App

TikTok is releasing an important new function called ‘Family Pairing‘ which will give parents more options to better manage their kids’ time in the app, while also protecting them from unwanted exposure to both offensive content and potential predators. As explained by TikTok: “Today, we are advancing our commitment to building for the safety of our users by introducing Family Pairing, which allows parents and teens to customize their safety settings based on individual needs. Family Pairing is part of our continued work toward providing parents better ability to guide their teen’s online experience while allowing time to educate about online safety and digital citizenship.” As you can see in […]

Facebook Adds New Measures to Limit the Spread of COVID-19 Misinformation

Facebook Adds New Measures to Limit the Spread of COVID-19 Misinformation

It’s hard not to be somewhat skeptical about Facebook’s enhanced efforts to combat the spread of COVID-19 misinformation across its platforms. Not from a practical standpoint, of course – false information about the virus and its spread can have significant consequences, and there’s absolutely a clear need to address such. But the skepticism is more around how proactive Facebook has been in working to stamp out COVID-19 misinformation, which it hasn’t been for other misleading and untrue reports in the past. In the latest on this front, Facebook is introducing two new measures to choke the circulation of coronavirus fake news. First, Facebook is going to start showing users who’ve […]

Pinterest Expands Partner Program to Help More Brands Maximize Their Pin Efforts

Pinterest Expands Partner Program to Help More Brands Maximize Their Pin Efforts

With shopping activity on the rise on Pinterest amid the COVID-19 lockdowns, the company has this week announced an expansion of its Pinterest Partners program, with a range of new additions to assist brands with their on-platform advertising, eCommerce, creative elements and more. As per Pinterest: “Pinterest Partners help make it easier to create Pins of every item in your catalog, measure how well you’re doing, or help people buy products. They can build creative that demands attention. They can automate posts. Each partner also brings experience, skills and a proven track record. (We know because we’ve vetted each one.)” Last year, Pinterest changed the name of its partner program from […]