Twitter Shares Key Video Best Practices to Maximize Engagement

Twitter Shares Key Video Best Practices to Maximize Engagement

You’ve no doubt heard this before, but video is the best performing content type across all social platforms – and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and this week, to provide even more context, Twitter has published its latest findings on video engagement within tweets, partnering with GroupM to glean some new perspective into how Twitter users are responding to videos posted in the app. First off, Twitter notes that overall video engagement is rising. As per Twitter: “Consumers globally are spending 86% […]

#SMTLive Recaps Show & Tell: Brands That Inspire Us on Social

#SMTLive Recaps Show & Tell: Brands That Inspire Us on Social

Here at SMT, we’ve decided to embrace the preschool aspects of WFH life, such as naps, snack time, and, you guessed it: #SMTLive “Show & Tell”. While there’s been a plethora of social media flops during the pandemic (we’re looking at you, finger lickin’ good KFC campaign), we’d much rather chat about the social media successes at this time. We’ve personally seen even more successful ad campaigns and posts than failed ones, so we’re glad everyone could get together this week to share social media marketing inspo, preschool style. If you weren’t able to make it to our live chat, read on for pandemic social media inspiration galore. If anyone is […]

Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

Like all social platforms, Snapchat has seen a significant increase in usage amid the COVID-19 lockdowns, but more specifically, Snap has seen a big jump in AR usage. According to Snapchat, over 75% of its users engage with its various AR tools every day, on average, and that’s increased even more in March, as people look for alternative ways to engage with the outside world – even virtually. Snapchat says that it saw a 37% increase in Snaps sent using an AR Lens during late March, compared to late February. And that’s also lead to expanded potential for brands – Snapchat additionally notes that: Playtime with Sponsored Lens AR experiences […]

Matter. How SEOs Can Help… Now – Whiteboard Friday

Matter. How SEOs Can Help… Now – Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today’s Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal […]

How to Keep Doing Business During the COVID Shutdown

How to Keep Doing Business During the COVID Shutdown

In my last article, I provided marketing tactics every business can use during the COVID-19 crisis.  It bears repeating that you should not turn off your marketing even if your business is temporarily closed.  Think of it like investing when stock prices are low and everyone else is selling.  This is when you will get steep discounts and you have an opportunity to gain a competitive advantage while your competitors are hibernating. Now let’s switch gears and focus this article on changes you can make to keep your business operational through the social distancing and non-essential business shutdown. 4 Options to Keep Doing Business During the COVID Crisis Some businesses […]

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying. Closer to real-time analysis. Google said it has reduced latency from 24-48 hours down to 6 hours for display and YouTube ads data from Google Ads and for YouTube ads bought through Display & Video 360. That means you’ll be able to run near same-day queries in some cases. Self-service account linking. Users will […]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. We plan to add additional cuts, like channel and region, over time. This week, we’ve added an additional dimension to our dataset — company size. You can explore all the data we’re publishing here. About the Data These insights are […]

WordPress Custom Fields 101: Tips, Tricks, and Hacks

WordPress Custom Fields 101: Tips, Tricks, and Hacks

Custom fields are a handy WordPress feature that allows you to add various additional data / information to your WordPress posts and pages. A lot of popular WordPress plugins and themes use custom fields to store important data. You can also use custom fields to store your own data and then use it on your website. In this article, we’ll show you how to use WordPress custom fields with some tips, tricks, and hacks. Since this is a lengthy article, we have added a table of contents for easier navigation. What are WordPress custom fields? Adding custom fields in WordPress Display custom fields in WordPress themes Can’t find custom field […]

How SEOs are approaching traffic and budget disruptions [Video]

How SEOs are approaching traffic and budget disruptions [Video]

[embedded content] The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties. In this clip from Live with Search Engine Land, Merkle’s Alexis Sanders describes some of the trends she’s seen among her agency’s clients. Pedro Dias of APIs3 and Path Interactive’s Lily Ray also discuss why SEOs should stay on their toes as search behavior continues to change and how affected organizations should turn their priorities inward to prepare for a post-COVID economy. Watch the clip above and click here for the full episode. More about marketing in the time of the coronavirus […]

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (e.g. website, click-to-call search or display ad) to sales representative (e.g. based on geographic location or product line) – has been a core use case. However, call analytics platforms now work for a number of marketing use cases: If you are considering an enterprise call analytics platform, this report will help you decide whether or not you need one. MarTech Today’s “Enterprise […]