Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

The COVID-19 pandemic has created an unprecedented situation for everyone, and for brands and marketers, it’s left many unsure as to what they should be saying, whether they should be advertising at all amid the crisis, and what consumers expect. Of course, many businesses are simply unable to advertise or market – event-focused brands, for example, are completely adrift. But while millions of businesses have been limited by the global shutdowns, millions of others are still in operation, and are still looking for ways to stay afloat and maximize their existing opportunities, and lessen the long-term financial impact. So how should brands be marketing in the current environment? To provide […]

Instagram is Testing a New ‘Challenge’ Sticker to Prompt User Engagement

Instagram is Testing a New ‘Challenge’ Sticker to Prompt User Engagement

Instagram is testing a new ‘Challenge’ sticker for Stories which would enable users to call on their connections to participate in visual competitions, prompting more engagement. As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, the Challenge sticker would be added to the regular sticker tray in Stories. When applied, you’d then be prompted to tag friends to participate, while as you can see down the bottom of the screen, there’s also an option to ‘search challenges’ within the hashtag field, based on trending content. The inspiration here is TikTok – on TikTok, users can use the ‘Duet’ mode to respond to any other clip […]

Court Rules That Embedding Photographer’s Instagram Content Doesn’t Infringe Copyright

Court Rules That Embedding Photographer’s Instagram Content Doesn’t Infringe Copyright

The world of online copyright is complex, with many legacy laws failing to adequately cater to evolving digital eco-systems. Do you own the images that you post on Instagram? Can someone copy your Instagram posts without your permission? And what if you’re a visual artist, and such content is your key source of income – does that make any difference with respect to potential compensation for unauthorized usage? In the latest challenge to such regulations, The New York district court has ruled against photographer Stephanie Sinclair who had sought to sue Mashable over an embed of one of her images, which had been posted to Instagram, within a Mashable story […]

Facebook is Running New Workshops to Help Group Admins Manage Their Communities Amid COVID-19

Facebook is Running New Workshops to Help Group Admins Manage Their Communities Amid COVID-19

With many people turning to Facebook groups to stay connected and informed amid the COVID-19 pandemic, Facebook has been working to add new group tools and options to help admins provide accurate, timely information, and manage their communities during the crisis. Now, Facebook’s adding a new educational element to this push, with a series of free workshops to provide community managers with key insights and lessons on how to enhance group engagement during the global lockdowns. As per Facebook: “We’re hosting an online event to help community leaders manage their communities during this challenging time. We designed this event to help you engage your members, manage conflict and bring members […]

Group Video App Houseparty Sees 70x Growth Amid the COVID-19 Lockdowns

Group Video App Houseparty Sees 70x Growth Amid the COVID-19 Lockdowns

With everybody locked inside due to the COVID-19 pandemic, streaming video is the order of the day, with video calls on both Messenger and WhatsApp more than doubling over the past month, and group streaming app Zoom seeing massive growth. Multi-participant streaming app Houseparty is also posting huge numbers – as per Bloomberg: “In the past month, Houseparty has seen 50 million signups, [around] 70 times the app’s typical amount in some markets. The company doesn’t disclose total user numbers, but it has been the most-downloaded social networking app in Apple’s U.S. App Store every day since March 20th – ahead of Facebook Inc.’s trio of Facebook, Messenger and WhatsApp – and it […]

Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization

Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization

Today, you and your team are expected to perform at the same level no matter where you’re working from. With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM. But, when it comes to remote work, we all know internet connection doesn’t solve everything . Tasks and obstacles are bound to arise that are challenging to manage remotely — when it comes to these complex tasks and […]

Big Amazon affiliate commission rate cuts among latest program changes

Big Amazon affiliate commission rate cuts among latest program changes

Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first reported Tuesday. Everyday item categories will be especially hard hit, with Grocery, Health & Personal Care and Amazon Fresh to see commission rates whacked down to just 1%. The product category rate changes areas follows: Furniture, Home, Home Improvement, Lawn & Garden, Pets Products and Pantry will go from 8% to 3%. Headphones, Beauty, Musical […]

What Is Browser Cache? [FAQs]

What Is Browser Cache? [FAQs]

So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective. And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. What the heck’s going on here? This is when your browser cache comes into play. We’ve all heard this term before… but do we really know what it is? I’m willing to bet […]

Search Engine Land Awards deadlines extended until July 2020

Search Engine Land Awards deadlines extended until July 2020

To all of our readers, we hope you and your colleagues are well and safe in these challenging times. In an email we sent out back on March 18, we announced that — in an attempt to take at least one thing off applicant’s plates — the Search Engine Land Awards’ Early Bird deadline would be pushed to April 17. That deadline has once again been extended to Friday, July 24 at 11:59 p.m. PST. To review the updated application and fee schedule, please click here.  We’re all adjusting to the reality of operating during a global pandemic, and we hope this newly-extended deadline will help give your team ample time […]

How to Create a Welcome Mat for Your WordPress Site (+ Examples)

How to Create a Welcome Mat for Your WordPress Site (+ Examples)

Do you want to add a full-screen welcome mat to your website? A welcome mat is a full screen dynamic overlay that can help you get more newsletter subscribers, eBook downloads, sales to your products, etc. In this article, we’ll share how to create a welcome mat for your WordPress site along with some great welcome mat examples to learn from. Why a Welcome Mat Can Boost Your Conversions More than 70% of visitors leaving your website will never return, unless you convert them into an email subscriber or a customer. A welcome mat is a large, fullscreen interstitial that blocks the view of the rest of your website’s content […]