How to Conduct Successful Remote Interviews, According to HubSpot’s Recruitment Coordinator

How to Conduct Successful Remote Interviews, According to HubSpot’s Recruitment Coordinator

For your business to thrive, it’s undeniably critical you set up a process for conducting effective interviews — and, in 2020, it’s equally vital you create a comprehensive virtual interview strategy, as well. As a Program Coordinator on HubSpot’s Recruiting Operations Team, I’m familiar with the struggles of creating a cohesive remote interview experience. But, as HubSpot continues to grow globally, I also know how important it is to create a scalable remote candidate interviewing process. Plus, at HubSpot, we have a strong commitment to global-first and remote inclusion — so further developing our remote interview practices only makes sense. While there’s no “secret sauce” to remote interviewing, we’ve iterated […]

34 Millennial Stats That Marketers Need to Know

34 Millennial Stats That Marketers Need to Know

As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework — rather than Wikipedia. Millennials are wedged between two very different generations. Before us, we have Gen Xers who didn’t own computers until they were in college, and after us, we have Gen Zers, who’ve been basically playing iPad games since birth. If you’re a marketer in almost any industry, you’ll need to reach someone at the millennial audience at some point. After all, we’re already more than one-quarter of the world population and […]

A simple script to compare search behavior before – and during – COVID-19

A simple script to compare search behavior before – and during – COVID-19

With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious to analyze these things manually, so I made a script. The script I’m sharing today helps to answer these questions. It basically just creates a few charts, giving you the ability to spot changes in search behavior easily. It plots the percentages of your clicks and conversions with regard to: devices weekdays hour of the […]

YouTube Tests ‘Video Chapters’ to Skip Through to Relevant Sections in a Video

YouTube Tests ‘Video Chapters’ to Skip Through to Relevant Sections in a Video

YouTube is testing a new ‘Video Chapters’ option that would display creator-submitted descriptions of relevant sections of their videos within the playback timeline along the bottom of the video post. As you can see here, the playback timeline is sectioned into variable chapter lengths, which, when highlighted, expand the specific timeline section and provide a description of what that segment is about. As explained by YouTube Creator Insider host Tom Leung: “It helps viewers with more context and information associated with a particular time in your video – it’s basically making time stamps a little bit more official. [Video chapters] utilize the time stamp data that you publish in your description, […]

Messenger Launches WHO ‘Health Alert’ Bot to Provide COVID-19 Information

Messenger Launches WHO ‘Health Alert’ Bot to Provide COVID-19 Information

Facebook has partnered with the World Health Organization to launch a new chatbot on Messenger which will provide users with accurate, timely info about the COVID-19 pandemic. As explained by Messenger: “The World Health Organization (WHO) has launched an interactive experience on Messenger, with support from Sprinklr, to help provide accurate and timely information on the COVID-19 pandemic. WHO will be leveraging Messenger’s reach to more than 1.3 billion monthly active users who will now be able to ask questions and get quick answers from the WHO’s “Health Alert” interactive service on Messenger, which is free to use.” The new chatbot, which can be accessed via the WHO Facebook Page or […]

Facebook Adds New Options to Mute Group Members for Longer Periods of Time

Facebook Adds New Options to Mute Group Members for Longer Periods of Time

Facebook will now provide group admins with the capacity to mute selected group members for up to 28 days, expanding on the existing group muting options. As you can see in this screenshot, posted by social media expert Matt Navarra, group admins will now have two new options for muting individual members – ’14 days’ and ‘ 28 days’. Up till now, group admins have been able to mute selected members for up to a week at a time, but the new options expand that further, giving admins more control over how their groups are managed. When group members are muted, they can still view content in your group, but […]

Pinterest Updates Pinterest Shop to Highlight a Selection of SMBs Impacted by COVID-19

Pinterest Updates Pinterest Shop to Highlight a Selection of SMBs Impacted by COVID-19

Pinterest is adding a new set of businesses to its Pinterest Shop showcase, in order to help provide promotion for those impacted by COVID-19, while also aligning with rising trends on the platform. As per Pinterest: “In honor of the 50th anniversary of Earth Day, we’re launching a brand new collection of products from sustainable brands on the Pinterest Shop. The latest curated collection features hundreds of shoppable products (click Pin to go straight to checkout on the retailer’s site) from 21 small and medium-sized businesses.” Originally launched last November, Pinterest’s shop features a collection of trending, shoppable products, hand-picked by Pinterest’s team. The latest additions include a range of eco-friendly, sustainable products […]

With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

We’re living in an unprecedented situation, and no one knows how it’s all going to play out, how long it’s going to take to resolve, and what the full impacts of the COVID-19 pandemic will be. The human impacts are almost too terrible to contemplate, and the economic impacts will be huge. But in amongst this, many businesses are still operating, and are still looking to maintain their revenue, in some capacity, in order to minimize the impacts of the largest global shutdown in history. And while you absolutely do not want to be opportunistic, there are significant opportunities within the current market as a result of the shutdowns which […]

YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

As you’ve no doubt heard and read before in digital marketing circles, video content is a big deal, and you should, wherever possible, be looking to create video to compliment your digital marketing campaigns. Video is the best performing content type on Facebook, Tweets with video see 10x more engagement than those without, LinkedIn users are 20x more likely to share a video on the platform than any other type of post – the list goes on. But while there’s little doubt that video content performs better, actually creating good quality video content isn’t easy – and especially so right now, amid the COVID-19 lockdowns, where organizing a full video shoot is simply […]