Facebook Launches New App for Apple Watch to Help Stay in Touch With Close Connections

Facebook Launches New App for Apple Watch to Help Stay in Touch With Close Connections

There must be something in Facebook’s usage data that indicates a trend towards increased interaction with close connections within its apps – or maybe within other apps that Facebook’s trying to steal away. Last week, Facebook’s experimental NPE team launched a new app called ‘Tuned‘ which is a couple-centric messaging tool where you can share more private engagements. This week, Facebook is doubling down on more intimate communication, with a new app for the Apple Watch called Kit, which aims to help users “keep in touch with those most important to you — without constantly needing to pick up your phone.” As reported by TechCrunch, Kit – which is actually […]

Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19

Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19

The COVID-19 shutdowns across the world have had a huge impact on business, aside from society more broadly. Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other organizations which are reliant on advertising are still measuring the impacts, which will evolve over time as more events are cancelled, more celebrations are wiped out, and the situation continues to divert things from the norm. In this time, it’s difficult to know what brands should be saying, and what response you should expect. Should you still be trying to advertise and promote amid the unfolding tragedy? With more people online, […]

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies & What It Means for Advertisers

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies & What It Means for Advertisers

In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t have to specify they don’t want to be tracked by advertisers. Safari will conceal their identity regardless. It also means that advertisers will have to find other ways to measure user behavior and deliver personalized ads. For that, Apple has proposed a few solutions, but it’s clear from the announcement: The move to block third-party cookies is for users. What are tracking cookies? Cookies are files that store information about a website visitor in the browser they’re using. When collected and distributed across sites and tools, cookies can enable all kinds […]

12 Essential Media Planning Tools

12 Essential Media Planning Tools

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few. Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention — and the right messages to promote on them — are engaging in media planning, which has become a requirement for organizations hoping to reach their audiences across multiple channels. The process of media planning is ongoing — one that requires diligence, an understanding of your audience, and knowledge of the various outlets where you can spread the word of your company. However, it’s almost impossible to […]

How to Pivot Your Content Plan in a Rush

How to Pivot Your Content Plan in a Rush

Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it’s a sudden trend or global event that diverts your audience’s attention. Or, perhaps a competitor’s campaign launch has everyone talking, and you’re unsure if your current content strategy is good enough to outshine theirs. Regardless, this shift has impacted your company directly, which means, your entire campaign is impacted directly. With that being said, now you have to decide if […]

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as “double-dipping.” All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips. Publishers worried because older studies suggested winning featured snippets drove less actual traffic than the “natural” top ranking result. […]

YouTube launches Video Builder, a lightweight ad creation tool for businesses

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Google has made its free YouTube Video Builder available for beta access, the company announced Tuesday. The tool lets businesses animate static assets, like text, images and logos, with music and transitions for ads on YouTube. Why we care The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. Additionally, due to the ongoing pandemic, in-person video shoots may not be an option. Tools such as the Video Builder can be used with existing assets to help brands stay fresh in the minds […]

What Is a CDN? [FAQs]

What Is a CDN? [FAQs]

Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN. Don’t know what a CDN is? That’s okay. It’s one acronym in a sea of marketing acronyms that all relate to the inner workings of your business. To understand what a CDN is, imagine you have a website hosted on a server in Denver, Colorado. We don’t often think about websites as being in a physical location because the internet makes it seem everywhere, but a website […]

FAQ: Google’s Popular Products and how to increase your organic product visibility

FAQ: Google’s Popular Products and how to increase your organic product visibility

Google debuted its Popular Products section in mobile organic search results in the U.S. and India in January 2020. It is just one component of the search engine’s broader effort to (re)assert itself as a product search destination. With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages. Here is everything you need to know about Google’s Popular Products section. What is Popular Products? This is a mobile-only showcase of product listings that appear for search queries such as “men’s winter coats.” Typically six products will show, with the option to see “More products.” Users can also use filter bubbles […]

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs. overlap with the first created lookalike? A. We’re not privy to the information of how much overlap there is between the Lookalike models, so this is hard to know. One way to try and prevent over-saturation would be to change up the offer or at least creative for the new Lookalike. Even if someone has […]