How to Add Navigation Menu in WordPress (Beginner’s Guide)

How to Add Navigation Menu in WordPress (Beginner’s Guide)

Do you want to add a navigation menu to your WordPress site? WordPress comes with a drag and drop menu interface that you can use to create header menus, menus with dropdown options, and more. In this step by step guide, we will show you how to easily add a navigation menu in WordPress. What is a Navigation Menu? A navigation menu is a list of a links pointing to important areas of a website. They are usually presented as a horizontal bar of links at the top of every page on a website. Navigation menus give your site structure and help visitors find what they’re looking for. Here’s how […]

How Slack’s VP Aligns His Remote Teams and Encourages Cross-department Collaboration

In 2020, working remotely is now more popular than ever. In fact, over 60% of U.S. employees between the ages of 22 and 65 say they work remotely at least occasionally — and 99% of people would choose to work remotely, at least part-time, if they could. As a fellow part-time remote employee (I typically work from home two days a week), I can understand the benefits. For instance, I find I get the most ‘heads down’ work done during those two days. Without the opportunity for kitchen chats, friendly debates with my desk-mates on the recent Cats movie, and hour-long team lunches, I’m incredibly productive. Of course, there are […]

How Much You Should Actually Spend on Digital Advertising in 2020

How Much You Should Actually Spend on Digital Advertising in 2020

If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it’s true. Now, you might be thinking, So, why am I even reading this post, anyways?  While I can’t tell you how much money you should spend on digital ads this year, I can walk you through a framework to help you decide on your own optimal ad spend. Ultimately, here’s what you […]

Reddit Updates Political Ad Policy. Launches Transparency Subreddit Listing Political Advertisers

Reddit Updates Political Ad Policy. Launches Transparency Subreddit Listing Political Advertisers

Reddit has announced a new measure for political ads, and a new political ad transparency subreddit, in order to improve its political ad processes ahead of the coming US Presidential Election. The first addition is a new rule which will require political advertisers to leave comments switched on for all their ads for at least the first 24 hours after launch. As explained by Reddit: “Beginning today, we will require political advertisers to work directly with our sales team and leave comments “on” for (at least) the first 24 hours of any given campaign. We will strongly encourage political advertisers to use this opportunity to engage directly with users in […]

Twitter Provides Effective Poll Tips in Its Latest ‘Good Copy, Bad Copy’ Update

Twitter Provides Effective Poll Tips in Its Latest ‘Good Copy, Bad Copy’ Update

Twitter’s Global Creative Lead Joe Wadlington is back with another ‘Good Copy, Bad Copy’ Twitter tips video, this time looking at Twitter polls, and how to make best use of the option to improve your strategic approach. As explained by Wadlington, an important element to remember when creating polls is not to focus too much on engagement over utility. In the example provided, the original poll includes a more light-hearted, engaging option – ‘Cat videos’ – which makes sense as an engagement device, and a means to keep things light when seeking audience insight. But it’s also not very helpful. I mean, if everyone in your audience said that they want more […]

Would People Pay to Use Social Media Platforms to Avoid Data-Sharing? [Infographic]

Would People Pay to Use Social Media Platforms to Avoid Data-Sharing? [Infographic]

Among the various concerns around social platform data usage, and the amount of personal insights that they’re gathering each and every day, which can have significant consequences in relation to influence and manipulation, a question that’s been repeatedly raised is whether this could be avoided. Could social platforms make money, instead, off, say, a monthly subscription fee, which would therefore eliminate the need for them to gather and share user data in order to sell ads? That doesn’t seem like a realistic possibility. Adding a subscription fee would significantly impact growth in developing markets, while Facebook CEO Mark Zuckerberg has specifically stated that “there will always be a version of […]

Instagram Live Streams Can Now Be Viewed on the Web

Instagram Live Streams Can Now Be Viewed on the Web

After rolling out access to Direct messages via the web last week, Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. As you can see in this image, shared by Android Police, when viewing Instagram Live streams on the web, you get a compressed view, in line with vertical, mobile presentation, but it also separates the comments and video, displaying them side-by-side. That means that while you’re not utilizing the full-screen, you are, arguably, getting a better viewing experience because your view is not being impeded by comments that […]

Instagram Updates IGTV App and Adds New IGTV Preview Option for Stories

Instagram Updates IGTV App and Adds New IGTV Preview Option for Stories

Instagram has released a new update for its separate IGTV app, which aims to put more emphasis on top creators, who are key to maximizing engagement with the video platform. The main aesthetic change is the homepage – as you can see in the middle frame above, the IGTV home screen will now feature a popular creator up at the top, in a sort of showcase frame. The creator highlighted to you will be based on your usage – and as you can see, the banner image is fairly prominent, which should encourage more viewing of top creator content. That’s an important element for IGTV – as many video platforms have found […]

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

We all know the basic definition – viral content is anything posted online that reaches intense popularity, often in the short term, but occasionally in the long-term too. It can make your brand a household name, and spur massive interest in your products – but how do you do it? How do you ‘go viral’ and get maximum performance out of your content efforts? One of the most interesting elements of viral content is what actually does ‘go viral’. Often it’s the most random clips, images and stories, bringing sudden unexpected success, and even launching people’s careers as a result. And while it does tend to be relatively random, there are […]