Google Analytics 4 (GA4) Is Coming, What To Expect!

Google Analytics 4 (GA4) Is Coming, What To Expect!

If you haven’t heard by now, Universal Analytics (UA) from Google Analytics, will be going away as of July 1st, 2023, and replaced by GA4.  What does this mean?  Well, for now, not much, other than you need to start preparing yourself (and your website) for the change. Understand what’s going to happen Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports […]

Intro to Google Analytics & Tag Manager

Intro to Google Analytics & Tag Manager

We recently did a tech training for our team at Traffic Builders on the basics of Google Analytics and Google Tag Manager.  While the Ad-Ops products are the meat and potatoes of our services, all of the data and metrics usually comes back to being able to track the performance of those products, and for that, we use Analytics and Tag Manager.  Here’s a link to our Slide/Deck, and some quick snippets are outlined below. Google Analytics Access – Account / Property / View Create New Account Create New Property Google Tag Manager Access – Account / Container Create New Container Add Tag(s) Installation Into WordPress Admin Level User Access […]