Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year. The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Supporting and empowering these students and professors is crucial in maintaining a healthy HubSpot ecosystem of future clients and […]

Is Page One Overrated? The Truth About Organic Search Results

Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers. At least that’s the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking? Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they’d go to find what they’re looking for online. Answers were predictably […]

The Top Benefits of Marketing Automation

The Top Benefits of Marketing Automation

For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing — which would be pretty cool. But today, we’re not going to be talking about the robots from Cybertron. Instead, let’s focus on how marketing automation can benefit your business. Marketing automation is the process of making systems or processes occur automatically within a software. Essentially, marketing automation can help streamline your marketing efforts and make your department more efficient. In today’s post, let’s review the top benefits of marketing automation. 1. Efficiency. First and foremost, marketing […]

What’s an Implementation Partner & How Do You Work With One?

What’s an Implementation Partner & How Do You Work With One?

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to learn and delivered relevant information based on that feedback. I […]

Do AR Product Previews Actually Lead to Purchases [New Research]

Do AR Product Previews Actually Lead to Purchases [New Research]

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? This question has been asked by companies like Amazon, Warby Parker, and IKEA which have embraced AR product reviews. With these previews, ecommerce visitors can see an item of clothing on a photo of their body, preview what furniture will look like in their bedroom, and even size themselves to ensure they’re buying a product with the […]

How to Find Your Business’s White Space Opportunities

How to Find Your Business’s White Space Opportunities

When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction. What McDonalds’ founders did was find white space opportunities in their industry. While other fast food restaurants at the time were offering a diverse menu but lacking in customer service — the McDonald’s team decided to focus on two items so customer service would be at the forefront. By surveying what was missing […]

How to Optimize Your Content for Google’s Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs? Well, that’s what I set out to explore. Naturally, ranking in the Featured Snippet itself remedies the problem of positioning, but is this strategy something worth doing? What is a Featured Snippet, anyway? And more importantly, what do you have to do to appear there? What Is a Featured Snippet? Featured Snippets — also known as answer boxes — are selections of content displayed […]

Instagram Influencer Marketing Myths, Debunked

Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn’t a job someone could aspire to be. But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, “What’s an influencer?” According to Influencer Marketing Hub, “An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.” On the other hand, Andrew Delaney, a senior […]

How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money on the table. Let me outline for you the sections […]

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members and competitors, start with why you want to use Facebook ads and what you hope to achieve with them. After all, your campaign objective is the first thing Facebook will ask you about when you go to create an ad. Your Facebook campaign objective — meaning the action you want someone to take after they […]