Does your Website Make the Grade in 2020?

Does your Website Make the Grade in 2020?

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. Fast forward to 2020, and […]

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://”, while others start with “https://”? Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want to see https:// when visiting any site you trust with […]

6 Easy Ways to Help Reduce Your Website’s Page Load Time

6 Easy Ways to Help Reduce Your Website’s Page Load Time

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. So what’s the biggest factor contributing to your page speed? Size. It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data. As web users expect more engaging site designs, the size of a site’s resource files will continue to grow. Each new feature requires a new script or stylesheet that weighs […]

10 Email Preview Tools For Different Inboxes

10 Email Preview Tools For Different Inboxes

You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. That’s why it’s important to make […]

8 Google Shopping Ad Strategies That’ll Drive Sales

8 Google Shopping Ad Strategies That’ll Drive Sales

I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we’ll review how to structure your Google shopping campaign and the top strategies that’ll drive sales. If you want to set up Google shopping […]

Optimize or Advertise? Comparing Organic vs. Paid Social Media

Optimize or Advertise? Comparing Organic vs. Paid Social Media

They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3. So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn’t exactly cut and dry. Both options have their strengths and weaknesses. Here, […]

The Start-to-Finish Guide to Writing a Social Media Proposal

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social media proposal. Here, we’ll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let’s zoom out and take a wider look at the social media sales process. There are quite a […]

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you’re writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is […]

Ebooks vs. Whitepapers: Which One Should You Choose?

Ebooks vs. Whitepapers: Which One Should You Choose?

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. When I want an overview of a broad topic, like digital marketing, I look for ebooks. They’re fun, vibrant guides in an interactive, book-like format. I click on hyperlinks for extra details and analyze colorful graphs. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. They illustrate points with charts, and use study data or other statistics to back up the points being made. If you’re a marketer, there’s no doubt you’ve come across at least one ebook or whitepaper offer. […]

20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I’m not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. such as smartphones and tablets, has also become much more abundant in society. And while you might think you have a solid email strategy, a huge portion of […]