How Frequently Should I Publish on Social Media? A HubSpot Experiment

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as well as 15K posts to LinkedIn company pages, 25K posts […]

The 4 Snackable Content Formats Every Marketer Should Understand

The 4 Snackable Content Formats Every Marketer Should Understand

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc. You’re probably thinking, “Wow, that name rules! But what do you sell?” We sell a lifestyle. Now, you’re probably wondering, “Wow, that sounds like it rules! But what does that mean?” Well … we don’t actually know yet. What we do know is that we want to create some content to get our marketing efforts off the ground. But our staff isn’t great with long-form articles, and Lightning on Fire’s target audience is looking for content they can consume quickly and share consistently. In this case, we would try to produce what’s known […]

4 Ways Small Businesses Can Advertise on Amazon [IG]

4 Ways Small Businesses Can Advertise on Amazon [IG]

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands. Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible services, as well. But oftentimes, the e-commerce giant can feel […]

The 13 Best Email Template Builders for Any Budget

The 13 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns. Then again, the fact that there are dozens of tools available can pose a challenge […]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand. Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. However, this might […]

The Ultimate Guide to Building a Website Redesign Strategy

The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide will […]

24 LinkedIn Stats That Marketers Need to Know in 2020

24 LinkedIn Stats That Marketers Need to Know in 2020

With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands, post industry thought leadership, or look for our dream jobs. As LinkedIn’s continued to evolve by adding new features, like live video, it’s steadily grown its user base. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch. Aside from LinkedIn’s user growth, it’s also continued to expand on advertising opportunities, which has helped make it the second most […]

Which Types of Live Video Are People Actually Watching? [New Data]

Which Types of Live Video Are People Actually Watching? [New Data]

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics. If the mounting research about live video has intrigued you, you might be asking more questions about live video in the near future. Specifically, you might be wondering, “Which types of live content are driving people […]

Everything You Need to Know about Guest Blogging

Everything You Need to Know about Guest Blogging

If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Without a doubt, you’ll start a heated debate. Some will say it’s a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO […]

How 9 Brands With Physical Locations Made Their Services Virtual

How 9 Brands With Physical Locations Made Their Services Virtual

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. For example, in the last year, we’ve seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without […]