104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice. Oftentimes, it’s fun to discuss myths with friends and debate whether or not they’re true.. Sometimes, the most popular myths are debunked by those who really want to know the truth. After all, that was the premise of the show “MythBusters“. Here, we’re going to debunk myths, as well. But, instead of looking at myths about nature or stars, we will look at myths in the marketing world — and, more specifically, those surrounding email marketing. But it’s possible that your company […]

19 Ways to Effectively Increase Your Conversion Rate

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer, it’s important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren’t converting on your site. Whatever the reason, I’m sure you’re wondering how you can improve your conversion rate. Below, let’s review how to increase your conversion rate for both your desktop […]

Your Blueprint to Create the Perfect Content Marketing Strategy

Your Blueprint to Create the Perfect Content Marketing Strategy

Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday. If you’re feeling frustrated or burnt out with your content creation process, you’re in luck. Here, we’ve created a complete blueprint to a successful content marketing strategy. In this post, I’ll walk you through the different aspects of the content blueprint and why each facet is so important for marketers to include in an overall strategy. For more information on content marketing strategies, we’ve created a content marketing workbook […]

5 Common Integrated Marketing Mistakes and How to Avoid Them

5 Common Integrated Marketing Mistakes and How to Avoid Them

Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers. The marketers at the company decide to promote a contest — one where consumers submit videos of themselves drinking individual glasses of water in creative ways. Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark […]

24 Data-Backed Reasons to Personalize Your Marketing

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests. “These results [indicate] that consumers have reached the tipping point when it comes to […]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more context on the dataset and sources, here. Because the data […]

Why HubSpot’s Director of Analytics Wants You to Make Data More Human

Why HubSpot’s Director of Analytics Wants You to Make Data More Human

Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests. For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board. Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services. 2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s […]

21 Interactive Content Stats That Marketers Need to Know in 2020

21 Interactive Content Stats That Marketers Need to Know in 2020

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. Each time Stefan had to make a decision — such as eating Sugar Puffs or Frosties for breakfast — two options would appear on the screen. Stefan’s fate was then in the Netflix viewers’ hands as they could choose what happened next. The choose-your-own-adventure film — which allowed viewers to go down one of nearly one trillion paths based on their choices — was a viral hit. […]

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey

Collectively, 103 trillion emails are sent worldwide every year … that’s not a typo. And 58% of people check their email before doing anything else online. It’s no secret that email isn’t dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look. There’s a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI). Image Source We all know it’s important. Yet many marketers get lost in the trillions of emails floating through cyberspace. While there’s no such thing as a perfect email strategy, it’s important to consider the thought process of users at each stage […]

What You Need to Know About DKIM Authetnication

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my life — and my inbox — changed forever. So in […]