19 Social Media Marketing Myths to Leave Behind in. 2020

19 Social Media Marketing Myths to Leave Behind in. 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it’s hard to keep up to date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy. To help you separate fact from fiction, I put my Mythbusters hat on and drudged up some of the most common […]

Wasn’t ABM Supposed to Fix B2B Buying?

Wasn’t ABM Supposed to Fix B2B Buying?

Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I’ve been meaning to read more, and signed up for an online workout class (that I’m likely to skip). All from my phone, and all with just a few clicks. The purchase process for each was personal, quick, and easy — something I’ve come to expect from all my service providers. It’s 2020 after all, and delivering an exceptional customer experience is the key to success. In recent years we’ve seen consumers flock to the companies that offer the best customer experience. These ‘experience disruptors‘ have driven customer expectations to […]

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Sometimes, I’m assigned blog topics that are super exciting. I’ve written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers. Other times, though, I’m assigned blog topics that aren’t as exciting. I’ve written about highly technical topics, such as Why Website Indexation Is A Must-Have for Marketers and Header Tags: What They Are and How to Use Them. Topics like these aren’t as easy to write about, and sometimes I find myself stuck trying to make “duller” blog topics interesting to write and gripping for readers. Even though […]

Brand Logos: The Good, The Bad, and The Most Questionable Designs

Brand Logos: The Good, The Bad, and The Most Questionable Designs

When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Your brand’s logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is […]

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit. Different types of people want to engage in communities in different ways. Some seek out one-to-one connections with like-minded people whom they can call on for advice or input. Others prefer to participate in large discussions […]

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn’t insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children’s schools are closed for the other half. Other colleagues are dealing with increasing anxiety as a result of tight living quarters. As we can all probably attest, the boundary between “work” and “home” life is quickly shrinking. (I’m currently typing this in the same spot I do my afternoon yoga, after-work ‘happy hour’ with friends, and nighttime movie-watching.) Of […]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own. You can find the data, and more context on the dataset […]

A/B Testing on Facebook: How to Do It Right

A/B Testing on Facebook: How to Do It Right

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts? Is one of your daily tasks to check the performance of your landing page ads? Further, are you testing those ads before they get published? Facebook offers so many ways to test the performance of your ads before they go […]

How to (Easily) Make Perfect Content Calendars in Google Sheets

How to (Easily) Make Perfect Content Calendars in Google Sheets

What do you use spreadsheets for? If you’re anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets to share with clients and track progress could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively, perhaps you need to create an internal Google Sheet calendar […]

Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on social media, and additionally, they’re paying attention in ways that are unprecedented, as suggested by an April 2020 Statista report, which showed that global social media usage has increased by a whopping 44%. This means there is a lot of opportunity, but also a need […]