Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on social media, and additionally, they’re paying attention in ways that are unprecedented, as suggested by an April 2020 Statista report, which showed that global social media usage has increased by a whopping 44%. This means there is a lot of opportunity, but also a need […]

Account-Based Marketing vs. Inbound Marketing: What’s the Difference?

Account-Based Marketing vs. Inbound Marketing: What’s the Difference?

In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time. Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients are, but what marketing messages would best resonate with them. That’s the dream, right? While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality. You may be pretty familiar with inbound marketing: creating content that delights customers. You […]

9 Ways You Can Improve Your Ecommerce Website Design

9 Ways You Can Improve Your Ecommerce Website Design

The other day I was shopping online for a Nintendo Switch, a popular handheld gaming console. The popularity of the console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock. This meant that I had to reach outside of my comfort zone when browsing. I scoured Google to find an ecommerce option that carried the Switch. Even though I was desperate to reach my goal, I was very selective about where to shop. As a consumer, website design is one of the biggest factors I take into consideration when choosing where to spend my money. If the website design isn’t […]

45 Slack Tricks to Boost Productivity & Improve Collaboration

45 Slack Tricks to Boost Productivity & Improve Collaboration

Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration. As a daily Slack user myself, I can attest that it’s an incredibly helpful tool for sending quick questions to your manager, organizing meet-up times with colleagues, or even sharing the occasional dog photo in the company’s #dog-channel. However, despite using Slack daily for the past two years, I had no idea that I could star important messages (which essentially “bookmarks” them), set up reminders within Slack to respond to messages whenever I’m ready, or create a custom emoji. There are […]

A Content Marketing Playbook for Times of Crisis

A Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all of them is a much simpler question that gets to […]

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

One of the best training sessions I’ve attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy, not my time. The training was led by Nick Congelosi, HubSpot’s Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®️. When I left that workshop, I felt confident that I could revitalize my work day. That’s why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work […]

How To Write Meta Descriptions That Don’t Suck

How To Write Meta Descriptions That Don’t Suck

I’ll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn’t know the purpose of a meta description, and why it was so important that I should add one to a blog post. “Google will show the accurate text of my blog posts in […]

Twitter’s Testing a Fleets Feature: What Marketers Need to Know

Twitter’s Testing a Fleets Feature: What Marketers Need to Know

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil. Fleets, which aren’t yet available in the U.S., are similar to that of Instagram Stories. Like Instagram’s layout, Twitter users who have Fleets will see a bar with circular Story icons from each account above their Twitter feed. From their homepage, a user can tap on a circular Fleet icon to see what an account posted in their Fleets area. Source Unlike tweets, the text, video, or […]

15 of the Best Account-based Marketing Software for 2020

15 of the Best Account-based Marketing Software for 2020

Are you in the market for your new account-based marketing software solution? If so, then you’ve come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative. As HubSpot’s Senior Manager of Accelerated Leadership Programs, Ryan Batter states, “The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.” So, when you’re […]

How to Write the Perfect Page Title With SEO in Mind

How to Write the Perfect Page Title With SEO in Mind

In high school, the hardest part of writing an essay for me was coming up with the title. To be honest, titles are still a struggle for me to this day. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. And now I have to think about SEO as well. If you’re anything like me, it’s helpful to learn best practices you can refer to when you’re writing a title. Below, let’s learn how to write the perfect page title while keeping SEO in mind. Page Titles and SEO A page title is the title tag that tells a […]