What is a Business Plan? Definition, Tips, and Templates

What is a Business Plan? Definition, Tips, and Templates

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan? In this post, we’ll explain what a business […]

How to Use Instagram Insights (in 9 Easy Steps)

How to Use Instagram Insights (in 9 Easy Steps)

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format. Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and […]

How 3 HubSpot Managers Found Strong Co-Marketing Partnerships [+How You Can, Too]

How 3 HubSpot Managers Found Strong Co-Marketing Partnerships [+How You Can, Too]

A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in spades, but these kinds of relationships aren’t easy to start and sustain. Your partner’s interests and qualities need to complement yours, and the companies you work with have to be reliable enough to consistently pull their weight. Finding a company that fits that bill is hard in its own right, but once you’ve identified one […]

The Ultimate Online Editing and Proofreading Checklist for Writers

The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words. Another, less glamorous part of the writing process is editing. As you may know, proofreading is essential for any blog or ebook. It makes your work look professional, and without editing, it’s unclear to know how many mistakes or readability problems being published. Remembering every single little grammar and editing rule is nonsense. While many become instincts over time, humans are known to make mistakes. That’s why we’ve created a checklist for you to use while editing so you have a point of reference while proofreading. This list isn’t just about grammar […]

The Move to Ecommerce: How Retailers Can Adapt During a Crisis

The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers. In fact, Statista predicts that ecommerce revenue will surpass $638 billion in the U.S. by 2022. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Brands that have adopted ecommerce are seeing success, particularly since most shoppers are staying at home. But, for companies considering how to shift into ecommerce, such a drastic shift can feel like a challenge. To ease the burden on retailers, we […]

How to Make Digital Credentials Your Most Impactful Marketing Tool

How to Make Digital Credentials Your Most Impactful Marketing Tool

Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience. And yet, from billboard ads and radio slots to the roughly 300 billion emails sent each day, it’s hard to boost your brand amidst all the noise. Fortunately, there are innovative ways to cut through the crowded market and build brand awareness: and one of those opportunities is through digital credentials. Digital credentials have emerged as an impactful marketing tool across a variety of industries including corporate training, associations, professional development and certifications, and higher education. If your organization issues […]

Why A Digital PR Specialist Should Always Be Involved in Content Creation

Why A Digital PR Specialist Should Always Be Involved in Content Creation

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about how content creators and digital PR professionals can successfully work […]

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing: behavioral targeting. Targeted advertising allows you to use demographic information, […]

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. And, brands agree with the statement above. In fact, in 2020, infographics were considered the third-most effective type of marketing content, just behind blogging and video. But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And […]

7 Helpful Resources for Creating Beautiful Infographics

7 Helpful Resources for Creating Beautiful Infographics

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. To help visual marketers, we scouted the web for […]