How to Craft Your Content Strategy, According to HubSpot’s Pillar Page Manager

How to Craft Your Content Strategy, According to HubSpot’s Pillar Page Manager

When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020? Keep Creating Clustered Content to Build Topic Authority Once upon a time (in 2017), HubSpot’s blog hit a massivetraffic plateau. Our team put their heads together and, after identifying some macro trends in search and content, decided to reorganize HubSpot’s blog into topic clusters. That reorganization, along with the introduction of a search […]

Gen Z Searches For Online Content Differently: What Marketers Need to Know

Gen Z Searches For Online Content Differently: What Marketers Need to Know

Gen Z enters adulthood and gains more and more purchasing power, it’s apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z’s technological influence makes them different from older age groups. They’re also noticing key generational behaviors that could change the way brands market to younger audiences. For example, Gen Z is more frugal than millennials, chooses practicality over customer experience, has less brand loyalty than past generations, and — oddly enough — prefers real-life conversation to social media chatter. Aside from the differences above, Gen Z also consumes content differently from how older […]

Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Top 10 HubSpot Academy Courses You Can Take in Under 1 Hour

Let me ask you a question. If you could learn any skill in one hour, what would it be? When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot’s training division) is one of those online providers that offers entirely free education. If you’re hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Side note: If you’re looking to improve your virtual golf game, you may want to look elsewhere. In the HubSpot Academy courses and certifications tab, you’ll find courses covering a range of […]

5 Benefits of Educating Prospects With Free Content

5 Benefits of Educating Prospects With Free Content

In the marketing world, the infamous free content debate seems to be everlasting. “If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?” It’s easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Wrong. In fact, offering free content to your target audience and prospective customers can actually do the opposite. Providing education on the topics related to and about the products and services you offer can help you boost […]

How to Launch a Mobile App in 2020 [Complete Guide]

How to Launch a Mobile App in 2020 [Complete Guide]

The other day, I signed up for a friend’s solidcore Pilates class. Once I’d paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Undoubtedly, the ability to use the business’s app was a major component in me becoming a more loyal member. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. Nowadays, it’s not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for […]

6 Tips for Creating Content That Spreads Naturally

6 Tips for Creating Content That Spreads Naturally

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market your business isn’t a new concept, so doing the bare minimum won’t cut it. Don’t believe me? Think about how often content is shared across the web — for instance, there are over 2.45 billion Facebook users and over 500 million Tweets shared per day on Twitter — and that’s only two of the several popular social platforms. Needless to say, there’s a lot of content […]

43 Messaging App Stats That Marketers Should Know

43 Messaging App Stats That Marketers Should Know

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on Snapchat. When I need to have an in-depth conversation with a loved one. I use Facebook Messenger. And, if I want to reconnect to a far-away friend, I’ll use WhatsApp for a global video chat. By now, you’ve probably used many of these popular messaging apps yourself. As an individual, you might love how they help us stay connected to our loved ones. But — as […]

How To Master Writing Advertorials

How To Master Writing Advertorials

I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon Appetit chef, Carla Lalli Music, hosts “Back to Back Chef” on the channel, but also has a few recipe videos. Recently, I went to browse the official website to purchase merchandise. (Hey, I have to represent my favorites!) What I found, in addition to the […]

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work

Despite what you might hear, Facebook marketing is not dead. Even with the recent rise of other social media platforms like Instagram, LinkedIn, Youtube, TikTok, and the likes, with over 2.4 billion users, Facebook is still the world’s largest social media platform. And, of those 2.4 billion users, the vast majority spend an average of 60 minutes on Facebook every day. Let that sink in for a second — considering the average person sleeps eight hours a day, that means about 7% of their waking hours are spent with their eyes glued to Facebook. With those stats alone, it’s safe to say that Facebook is alive and well. But why […]

Marketing Guest Blogging Guidelines [2020 Edition]

Marketing Guest Blogging Guidelines [2020 Edition]

Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here. The award-winning HubSpot Blogs have over 7 million monthly visits, and we’re always looking for more brilliant contributors to join our ranks. If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you. Please take some time to review this entire page — it should answer any questions you have about what kind of content we’re looking for and how the submission process works. Also, we value your pitch, but due to […]