How to Create a Remote Work Schedule that Works for You

How to Create a Remote Work Schedule that Works for You

Whether you’re a new or experienced remote employee, you’ve probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you’re on a roll and about to get everything on your to-do list done, you might look out the window, realize how dark it is, and discover that you’ve worked straight through dinner. At HubSpot, where we have a fleet of over 300 full-time remote employees, we hear about the above scenario a lot. And, we’ve also seen that remote […]

5 Proven Social Media Engagement Strategies for 2020

5 Proven Social Media Engagement Strategies for 2020

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want to call it an acronym, but how would you pronounce […]

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. If enough people participate in the exchanges, a campaign can go viral. Thus, the summer of the chicken sandwich, led by fast food chain Popeye’s, takes the cake for my favorite campaign. When Popeyes’ chicken sandwich appeared on […]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. We plan to add additional cuts, like channel and region, over time. This week, we’ve added an additional dimension to our dataset — company size. You can explore all the data we’re publishing here. About the Data These insights are […]

How to Align with Your Sales Team, According to HubSpot Marketers

How to Align with Your Sales Team, According to HubSpot Marketers

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Although both departments share one overall goal of generating revenue for their company, the strategies and success metrics they use are often quite different. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company. Despite how linked the two departments are and how much they depend on each other, it can be difficult for salespeople and marketers to have insight into each other’s unique challenges — which can result in disconnection.Although both roles are vital to company growth, it can be […]

The Ultimate Guide to Using WhatsApp for Business in 2020

The Ultimate Guide to Using WhatsApp for Business in 2020

Does your business offer international services, but you’ve found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you’re not online? Marketing messages are hard, right? But they don’t have to be. Allow me to introduce you to your new favorite app for customer relationships: WhatsApp. Now, if you’ve just read that and thought, “WhatsApp? What’s that? And how is an app going to help?” That’s understandable. Allow HubSpot’s Head of Conversational Marketing, Connor Cirillo, to break it down: “WhatsApp has become the center of gravity for billions of users around the world. It’s […]

Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization

Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization

Today, you and your team are expected to perform at the same level no matter where you’re working from. With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM. But, when it comes to remote work, we all know internet connection doesn’t solve everything . Tasks and obstacles are bound to arise that are challenging to manage remotely — when it comes to these complex tasks and […]

What Is Browser Cache? [FAQs]

What Is Browser Cache? [FAQs]

So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective. And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. What the heck’s going on here? This is when your browser cache comes into play. We’ve all heard this term before… but do we really know what it is? I’m willing to bet […]

How to Conduct Successful Remote Interviews, According to HubSpot’s Recruitment Coordinator

How to Conduct Successful Remote Interviews, According to HubSpot’s Recruitment Coordinator

For your business to thrive, it’s undeniably critical you set up a process for conducting effective interviews — and, in 2020, it’s equally vital you create a comprehensive virtual interview strategy, as well. As a Program Coordinator on HubSpot’s Recruiting Operations Team, I’m familiar with the struggles of creating a cohesive remote interview experience. But, as HubSpot continues to grow globally, I also know how important it is to create a scalable remote candidate interviewing process. Plus, at HubSpot, we have a strong commitment to global-first and remote inclusion — so further developing our remote interview practices only makes sense. While there’s no “secret sauce” to remote interviewing, we’ve iterated […]

34 Millennial Stats That Marketers Need to Know

34 Millennial Stats That Marketers Need to Know

As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework — rather than Wikipedia. Millennials are wedged between two very different generations. Before us, we have Gen Xers who didn’t own computers until they were in college, and after us, we have Gen Zers, who’ve been basically playing iPad games since birth. If you’re a marketer in almost any industry, you’ll need to reach someone at the millennial audience at some point. After all, we’re already more than one-quarter of the world population and […]