12 Essential Media Planning Tools

12 Essential Media Planning Tools

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few. Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention — and the right messages to promote on them — are engaging in media planning, which has become a requirement for organizations hoping to reach their audiences across multiple channels. The process of media planning is ongoing — one that requires diligence, an understanding of your audience, and knowledge of the various outlets where you can spread the word of your company. However, it’s almost impossible to […]

How to Pivot Your Content Plan in a Rush

How to Pivot Your Content Plan in a Rush

Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it’s a sudden trend or global event that diverts your audience’s attention. Or, perhaps a competitor’s campaign launch has everyone talking, and you’re unsure if your current content strategy is good enough to outshine theirs. Regardless, this shift has impacted your company directly, which means, your entire campaign is impacted directly. With that being said, now you have to decide if […]

What Is a CDN? [FAQs]

What Is a CDN? [FAQs]

Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN. Don’t know what a CDN is? That’s okay. It’s one acronym in a sea of marketing acronyms that all relate to the inner workings of your business. To understand what a CDN is, imagine you have a website hosted on a server in Denver, Colorado. We don’t often think about websites as being in a physical location because the internet makes it seem everywhere, but a website […]

How Slack’s VP Aligns His Remote Teams and Encourages Cross-department Collaboration

In 2020, working remotely is now more popular than ever. In fact, over 60% of U.S. employees between the ages of 22 and 65 say they work remotely at least occasionally — and 99% of people would choose to work remotely, at least part-time, if they could. As a fellow part-time remote employee (I typically work from home two days a week), I can understand the benefits. For instance, I find I get the most ‘heads down’ work done during those two days. Without the opportunity for kitchen chats, friendly debates with my desk-mates on the recent Cats movie, and hour-long team lunches, I’m incredibly productive. Of course, there are […]

How Much You Should Actually Spend on Digital Advertising in 2020

How Much You Should Actually Spend on Digital Advertising in 2020

If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it’s true. Now, you might be thinking, So, why am I even reading this post, anyways?  While I can’t tell you how much money you should spend on digital ads this year, I can walk you through a framework to help you decide on your own optimal ad spend. Ultimately, here’s what you […]

8 Social Media Platforms That Weren’t Founded in the U.S.

8 Social Media Platforms That Weren’t Founded in the U.S.

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. Researching social media platforms not founded in the U.S. can be helpful when trying to learn about audiences that live in other countries, especially those that live in highly censored areas like China or Russia. In areas like these, where people […]

Ultimate List of Ecommerce Tools For 2020

Ultimate List of Ecommerce Tools For 2020

The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. Not all ecommerce solutions are created equally. Some tools are all-in-one website builders, while others are plug-ins, add-ons, or shopping cart software. So what’s the best ecommerce tool for 2020? The answer depends on your unique situation. […]

How 8 Brands Use Instagram Story Swipe Ups

How 8 Brands Use Instagram Story Swipe Ups

As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page. For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Instagram is one of the most widely-used platforms for marketing efforts, but only 21% of marketers are seeing a return on investment from their Instagram strategy. You might be […]

How to Get the Most out of Your Ecommerce Marketing Strategy

How to Get the Most out of Your Ecommerce Marketing Strategy

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a choking hazard and one is a katana. And third, you can buy both through the magic of something called ecommerce — the sale of products or services online. Ecommerce is becoming a staple of companies’ sales and marketing operations across virtually every industry. Here, we’ll examine some ecommerce marketing strategies your business can employ to […]

16 Creative Lead Generation Ideas to Try

16 Creative Lead Generation Ideas to Try

Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances? This lead generation utopia I’m describing is a possibility. To walk you through how to achieve this for your business, we’ve detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable […]