The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which means they are providing  more unique and granular search results that better address the user’s specific ask. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. While I’d like to see that […]

The 5 Goals to Consider When Creating a Marketing Strategy

The 5 Goals to Consider When Creating a Marketing Strategy

Life is full of big decisions. And, nine times out of ten, they’re not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. You’re not executing campaigns just for the sake of it, and you’ll struggle to justify your spend without real thought behind what you want to get back from it. You’re working towards something. You’re working towards a goal. You perhaps just haven’t defined what that looks like — yet. According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those […]

7 Marketing Alternatives to Tracking Cookies

7 Marketing Alternatives to Tracking Cookies

At some point your life, you’ve probably had a run-in with ads generated by third-party cookies. Think about it. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Unless you’ve given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data. When you visit a site that generates third-party cookies, the site places a tracking code — or cookie — on your browser. The code then allows that website to learn about the other sites you’re visiting and builds a user profile around […]

5 Startup Marketing Ideas That Actually Work

5 Startup Marketing Ideas That Actually Work

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there’s little time to think about marketing strategies that prove successful and are feasible for a startup’s teams to execute. If you find yourself in this boat, don’t panic. You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance. Now, what you need to know is how to use these tools, and similar methods, to create campaigns that align with your business goals. You may have seen other […]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual? If we have to make changes, where should we invest our resources and focus? It can be hard to get a clear picture of how the market is changing in real time. There’s a plethora of headlines about the state of business today, but reliable data that shows how behaviors are shifting […]

HubSpot Managers on the 3 Skills You Need to Lead People

HubSpot Managers on the 3 Skills You Need to Lead People

Why do people really quit their jobs? Before you say “salary,” “benefits,” or “workload,” take a second to think about the worst boss you’ve ever had. Were they bad at giving feedback, not helpful, or just plain mean? Did they have you feeling unmotivated, too nervous to offer ideas, or fearing that you’d lose your job with the slightest miss-step? Once you let those memories sink in, you probably won’t second guess the statement: “People quit their managers, not their jobs.” Over the years, this fact hasn’t changed. Study after study has emphasized that companies need good managers to retain good employees. A 2019 survey was no exception, revealing that […]

What is Banner Blindness? How Can You Avoid It?

What is Banner Blindness? How Can You Avoid It?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads. Not because I want to check to see if my trackpad is working, but because I know that to get to the content, I need to scroll a little. This routine has led me to mostly ignore what’s usually right underneath the navigation bar: a banner ad. Source I don’t purposely ignore ads, I just want to get to my content […]

150 of The Most Expensive Keywords on Google (By Industry)

150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and […]

How to Open an Online Business

How to Open an Online Business

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now. Plus, online shopping makes the experience easier for the customer since they don’t have to leave their homes to make a purchase. Another reason I would open an online store is because it would be easier for me. I could use online management systems to execute business […]

10 Sites You Can Use for Free Blog Promotion

10 Sites You Can Use for Free Blog Promotion

As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. So, how can you do that? To start, you’ll need to diversify your blog promotion strategy so you can get traffic from several sources. You can get generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites. Below, let’s review the top blog promotion sites you can use to generate […]