40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar

40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar

According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon. Currently, there are 600 million active blogs globally. Meanwhile, the number of active U.S. bloggers rose from 22 million to 32 million between 2014 and 2020. “Despite the numbers that show the enduring impact blogs can have on business, the perception of blogging as a valuable content marketing channel is continually called into question: the phrase ‘is blogging dead?’ has 26.8 million results on Google. To determine where blog readership might stand […]

How to Run a Successful Virtual Event [+ Examples]

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company’s webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you’re able to download the recorded webinar later for future reference. Undoubtedly, online tools and experiences are an integral part of a modern marketer’s […]

The Marketer’s Guide to Content Aggregators in 2020

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to […]

Your Email Testing Playbook for 2020 (& the Tools You’ll Need)

Your Email Testing Playbook for 2020 (& the Tools You’ll Need)

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling some of the bigger, more exciting tests that yield real insights and improvements. In fact, MarketingSherpa’s email survey found that subject lines are still the most commonly tested element in email marketing. Meaning that those few words that get your subscribers to open your emails and see your wonderful offers are what marketers focus on […]

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. A tactic like this measures and drives the growth of a business. To put it another way, some companies use revenue marketing when planning online […]

How to Bridge the Gap Between In-Person and Online Lead Generation

From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are. Knowing which social links led to a conversion, or which web pages ultimately influenced a customer to purchase your product, makes us better and more effective marketers. But what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers — but it’s not impossible. Here, let’s dive into a few ways […]

How to Calculate ROI in Marketing [Free Excel Templates]

How to Calculate ROI in Marketing [Free Excel Templates]

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just by saying last month’s activities were “great” … “great” doesn’t pay the bills. If you can prove that your marketing activities actually made an impact in your business, you’ll have many more opportunities at your disposal. More budget to play with. And more potential hires […]

How to Use Internal Linking to Improve Your Website’s SEO

How to Use Internal Linking to Improve Your Website’s SEO

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page. If you’re working on any important campaign, it’s absolutely critical to figure out which of your already great, high-authority pages should be linking to your new page, or what ongoing efforts can continue to build link authority for your site over time. This process […]

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic

Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.” I can imagine you might be thinking — “OK, but my goal for content marketing isn’t just SEO. It’s also creating thought leadership content, and lead generation, as well.” Of course, every marketer should consider more than organic traffic when analyzing success metrics. After all, SEO isn’t the only component of a successful marketing strategy. But SEO efforts don’t just help you […]

14 Time-Saving Tools for Managing Your Twitter Following

14 Time-Saving Tools for Managing Your Twitter Following

According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention. That said, maintaining a healthy following and publishing schedule on Twitter is challenging, perhaps much more so than other social networks. You can’t help but want more followers, but if you’re going to extreme lengths just to […]