How to Use SEO Data to Make Better Marketing Decisions

How to Use SEO Data to Make Better Marketing Decisions

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Or creating networking opportunities? Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. To get an idea of the different ways to use SEO, we’re going to explain the types of SEO data, and […]

12 Great Examples That Prove the Power of Repurposing Content

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. So to inspire your repurposing efforts, I put together some benefits and examples below. Check ’em out. Why You Should Repurpose Content One of my favorite tidbits of advice about content marketing comes from Social Triggers […]

How to Stand Out on Amazon, According to a Former Amazon Executive

How to Stand Out on Amazon, According to a Former Amazon Executive

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By comparison, Walmart was in second place with a mere 76 million users. However, if you work for a smaller ecommerce business, you’ve likely struggled against the Goliath that is Amazon. If your products or services don’t rank at the top on Amazon, it’s easy to get lost in the mix — but avoiding Amazon altogether isn’t a good strategy either, since the majority of consumers turn to Amazon first when shopping online. To help you boost sales […]

40 Remote Work Stats to Know in 2020

40 Remote Work Stats to Know in 2020

In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees as well as partial remote options for those who work in our offices. As someone who’d never really understood the perks of remote work, my time at HubSpot has allowed me to embrace this work style. While I primarily work in office, I usually spend one or two days a week working from home. During this time, I’m able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. […]

8 Technical SEO Tools You Should Be Using Today

8 Technical SEO Tools You Should Be Using Today

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website. If the search […]

How To Promote Your Business

Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.) Here’s what I figured out: Shaquille O’Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie’s Pretzels restaurants, over 100 car washes, 40 fitness centers, a mall, a movie theater, and a few Vegas nightclubs. With over 30 million businesses just in the United States […]

5 Remote Work Myths to Leave Behind in 2020

5 Remote Work Myths to Leave Behind in 2020

When you Google image search remote work, you’ll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach — without a care that sand or water could destroy her hard drive. Or, you might discover a scene where a man logs into a team video chat after a treacherous climb to the top of a mountain. As you get deeper into the results, the visual narrative gets more mystifying. You might even find a scene from sci-fi drama where a remote employee ventures to the moon just to avoid his colleagues. But, […]

What You Need to Know About Millennial Blog Readers

I’m a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that’s struggling to gain millennial readers. Your problem might not be the content you’re posting, but how you’re executing and promoting that content. For instance, when you write product roundups, are you including all of the necessary information? Are you writing technology demos for an audience that most likely grew up with technology? Understanding millennial behavior is the […]

How to Promote Your Local Business

Last year, I decided that I wanted to invest in personal training. As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine. I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews. Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. When searching for a local business, this approach and process isn’t unique. In fact, 90% of consumers used the internet to find a local business in the last year. That’s why, as marketers, our businesses have to […]

Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

It’s hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation — millennials — was about to completely upend the workforce. As I’ve watched journalists, researchers, and general social media users write about millennials and now Gen Z, I’ve found that they often say similar things. For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are “entitled and less motivated to earn money.‘ At this point, millennials have generally disproved the worst stereotypes related to […]