What Is Local PR and How Does It Work? [Examples]

What Is Local PR and How Does It Work? [Examples]

Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company’s core values and offerings. Of course, PR is easier said than done, particularly when you’re trying to resonate with global audience. That’s where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them. As a more cost-effective […]

What’s an Organic Search & How Do You Report on It?

What’s an Organic Search & How Do You Report on It?

Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing. In the same vein, when I worked at a marketing agency last year, I was responsible for social media for our clients. I was curious about how to best use Instagram in the education industry. So, I went to Google and searched for “how to run social media for schools.” I came across a blog on Sprout Social that was helpful when […]

5 Examples of Brands Newsjacking in 2019

5 Examples of Brands Newsjacking in 2019

Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family. But, the famous wax museum’s publicity stunt isn’t the only example of a brand that’s leveraged a news event to gain awareness or viral attention. In fact, this tactic has been used by marketers throughout the 2000s. It’s often called “newsjacking.” Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the […]

6 Advertising Tips to Draw Customers In

6 Advertising Tips to Draw Customers In

Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare. Effective ads inspire engagement. And when I saw this, I stopped scrolling, laughed, and typed in my email: Source This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a “problem” (learning how to cook pasta) I didn’t know I had. Those are three elements of what can make an amazing ad. Oftentimes, marketers assume a good ad […]

12 Benefits of Email Marketing Your Marketing Team Must Know

As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments. Well, I’m here to let you know that you don’t have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, we can’t ignore these statistics. That’s why it’s important to […]

5 Things I Learned About Product (and People) Management This Year

5 Things I Learned About Product (and People) Management This Year

This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager. These lessons are based on my own experiences and feedback from managers, peers, and direct reports. I can’t thank these individuals enough for taking the time to share this feedback with me, as it’s the most valuable information I, (and anyone for that matter) can use to grow as a product manager. […]

The Death of the Third-Party Cookie: What Marketers Need to Know

The Death of the Third-Party Cookie: What Marketers Need to Know

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we’ve been using them to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies could change dramatically with Google’s announcement that it will phase out the third-party cookie on Chrome browsers by 2022. A Google blog post announcing the phaseout explains, “Users are demanding greater privacy–including transparency, choice, and control over how their data is used–and it’s clear […]

45 Tech Terms Translated Into Plain English

45 Tech Terms Translated Into Plain English

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on. Not knowing anything about programming, I always imagined that being “wired in” meant the programmers were somehow listening to the computers, or that they were connected to the code somehow … or something weird that us non-programmers would never understand. Turns out it just meant they were concentrating really hard with headphones on. Well, good thing I never hypothesized out loud. We all misinterpret some of the techy terms […]

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because I’ve done a lot of the legwork for you. When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. In fact, the results were outstanding: in just over a year, we were able to grow Sales Hacker’s traffic from 19,000 monthly organic sessions […]

Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It

Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It

Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way. However, as the industry has rapidly changed and search engine algorithms improved, it’s become harder to use black hat SEO tactics. And thus a new, unethical strategy was born: negative SEO. Below, let’s learn more about negative SEO from what a […]