These 9 Brands Take Personalized Marketing to a New Level

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series of established patterns. Knowing what those habits are, I learned […]

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market share tells you how you stack up against competitors. Ultimately, […]

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Download our free SEO template here to organize your keyword research into an actionable plan for your site.  In this post, we’ll cover the nine best tools out […]

Starting a Freelance Business: A Step-by-Step Guide

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself. You’re planning to take life by the reins and your industry by storm. In other words, you want to get your own freelance business going.   Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits. It’s a tough road with a lot of confusing twists and turns, so it helps to have a map. Let’s explore some key points you’ll have […]

How to Rise Above Marketing Mediocrity, According to Ann Handley

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She’s also the world’s first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Along with marketing trends, we also talked about new approaches marketers can use to solve old problems. Because, while much has changed in marketing over the last few years, one thing remains consistent — businesses still need to connect with their audiences. […]

9 Valentine’s Day Marketing Campaigns to Inspire You

9 Valentine’s Day Marketing Campaigns to Inspire You

  Love, flowers, chocolate, bla bla bla … Where are the marketing results?! Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. Pun totally intended. 9 Effective Valentine’s Day Marketing Campaigns 1. Frankie […]

7 Email Cadence Best Practices for Better Email Marketing Campaigns

7 Email Cadence Best Practices for Better Email Marketing Campaigns

By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. Emails can include everything from details about pressing, work-related crises to e-cards from your aunt on random holidays like Arbor Day. But email’s practical use extends beyond the personal — it can also be one of the most effective ways for businesses to convert leads into buyers. An email campaign is an effective strategy for turning a prospect’s interest into hard sales. These campaigns can be massive assets, but they shouldn’t be structured arbitrarily. In all likelihood, you can’t send single, catch-all email blasts to your […]

How HubSpot Uses Long-Form Video to Build a Brand

How HubSpot Uses Long-Form Video to Build a Brand

Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI. At HubSpot, our marketing team uses video for a variety of reasons: to engage with our audience on social platforms, to educate our audience on YouTube, and to inspire our audience with quarterly campaigns. These videos vary in length. Some are as short as 30 seconds, while others span 10-20 minutes. Which brings us to the question — is long-form or short-form video better for a brand? Of course, your video length largely depends on your content, […]

Is A Media Mix Right for Your Brand?

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I’m willing to bet a typical campaign includes at least three. Those mediums — including social media, email, and paid advertising — are part of what’s called a business’s media mix, a process that can be helpful for businesses that need a little organization. They’re also especially helpful when planning out future campaigns. Additionally, making decisions such as timing and design are more informed when looking at previous campaign metrics.. A media mix looks at these numbers and how they contribute holistically to a campaign. Think about the last campaign […]

What You Need to Know About Creating a ‘Do Not Reply’ Email

What You Need to Know About Creating a ‘Do Not Reply’ Email

  During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack — chips and salsa to be exact. Well, chips and a one gallon Tupperware full of my aunt’s famous spicy salsa. While I’m watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap. That decision — the one to bring an entire gallon of salsa to the couch, instead of dishing out one serving, was a really bad idea. For a marketer, having a ‘do not reply’ email is just as bad of an idea. While you won’t spill an entire gallon […]