5 Facebook Video Stats You Need to Know in 2020 [Infographic]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

Video marketing is now one of the core pillars of content strategy. It’s an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers. The following is just a handful of Facebook video marketing statistics that are worth bearing in mind: There are 8 billion daily video views on the platform Users spend […]

4 Marketing AI Predictions for 2020, According to Experts

4 Marketing AI Predictions for 2020, According to Experts

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it’s also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as “over-hyped,” marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages. Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, […]

17 Clever Print Ad Examples To Complement Your Digital Campaign

17 Clever Print Ad Examples To Complement Your Digital Campaign

You would think print advertising is void of innovation today, but that’s actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. To give you a sense of how businesses today are incorporating print ads into their digital strategy, we’ve collected 17 print ads that’ll make you rethink the word “traditional.” Click here to download more examples of exceptional advertising campaigns. 17 Interactive Print Advertisements That Are Still Innovative Today 1. Glacial If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad […]

Super Bowl Ads Were Short This Year: Here’s Why That Worked

Super Bowl Ads Were Short This Year: Here’s Why That Worked

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, “Were there fewer ads this year?” In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year’s Super Bowl aired more ads than the 2019 game — which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short […]

500 Atlassians Worked Remotely for a Week — Here’s What We Learned

500 Atlassians Worked Remotely for a Week — Here’s What We Learned

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can’t stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I’ll also share some little-known facts and a […]

Event Invitation Emails: How to Create One that Rocks

Event Invitation Emails: How to Create One that Rocks

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn’t be stressful. If you’re struggling when deciding what to include in your email event invitation, consider what you’d like to see in an invite — probably information about the agenda, venue, and speakers, right? Answering the questions your audience will have about your event is a great place to start when writing an email invitation. The rest comes easily, as long as you consider good look at design, inclusive language, and personalization depending on your recipients. Event invitation emails are helpful because […]

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings […]

Subdomain or Subdirectory? What They Are & How They Affect SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything (because she isn’t). That’s how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it’s all about site hierarchy. A […]

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through. If you’re shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we’ve been raving about.   With everyone’s favorite “Hallmark holiday” right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather […]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends. In this post, I’ll cover seven factors to consider when comparing different marketing automation platforms. These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. But first, let’s discuss why ecommerce businesses should always use […]