What’s The Best Time to Send Email Campaigns? (Research-Backed)

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email. Timing isn’t everything in email campaigns, but it’s a huge thing. There’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible. Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of […]

How Market Intelligence Will Make Your Marketing Team More Agile

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). I was thinking about the product and the competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a […]

How to Market A Product to Wow Customers

How to Market A Product to Wow Customers

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you’ve created just for that specific launch can be a relief. Let’s say you’ve developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. The only thing left to do is to figure out how to market it. This can be challenging for a few reasons. Maybe this is your first launch ever, and you’re completely lost about how to bring marketing messages to email inboxes or social media profiles. Alternatively, maybe you’re no stranger to product launches, but this product, in particular, […]

Marketers: Is Your Ecosystem Ready for 2020?

Marketers: Is Your Ecosystem Ready for 2020?

At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value. Because of that, your customer needs to be at the center of your entire business. Regardless of where your customer interacts with you, they need to have a delightful experience. One tool can’t do it all for you. Keeping your marketing strategy customer-focused requires using more than software to build your business. You can integrate your software with apps and use service […]

An Inside Look At HubSpot’s Enterprise Marketing Playbook

An Inside Look At HubSpot’s Enterprise Marketing Playbook

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. Start-ups tend to lead the way when it comes to sharing. They shine a light on their […]

Paid Social Media: Worth The Investment?

Paid Social Media: Worth The Investment?

Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I’ve seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. pic.twitter.com/8SQB6vE0ZP — Pringles (@Pringles) January 28, 2020 If you’ve seen Rick and Morty, you might be thinking — Why Pringles? Well, of those Rick and Morty viewers, about 1.9 million are adults, ages 18-34. And, of Twitter’s users, 44% of them are adults, ages 18-24. If Pringles […]

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers. I had the opportunity to sit down with Christina Mallon, the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Christina has worked with major brands, including Microsoft and Tommy Hilfiger, to help them develop accessible products and content for their marketing campaigns. She’s worked on digital […]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?” While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch this type of content when they’re on-the-go. Because many mobile users are often in public, standing near people, or even in at school or work when they watch Story content, they might choose to watch with the sound off. Story platforms have even debated whether this element is or isn’t a necessity. Recently, news coverage from MarketingLand noted that Snapchat encourages creators to include sound in […]

How to Use Pinterest for Blogging

How to Use Pinterest for Blogging

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let’s say you run a blog. Your next question is probably, “Well, how do you use Pinterest for blogging?”   In order to tap into the website that is key […]

Can’t Afford a Super Bowl Ad? Here’s What to Do Instead

Can’t Afford a Super Bowl Ad? Here’s What to Do Instead

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. Take Skittles for example. In 2018, Skittles decided they didn’t want to shell out millions of dollars on a Super Bowl ad. Instead, they used the money to create a full-length Broadway […]